White Label Google Ads Agency in Kent
Drive more local enquiries and grow your small business with Google Ads campaigns designed to put you at the top of search results when customers are actively looking for your services.
What Is Google Ads?
Google Ads is one of the most effective ways to put your business in front of people who are actively searching for your products or services. By targeting high-intent keywords across Google Search, Shopping and Display, you only pay when someone clicks your ad, giving you full control over spend and completely measurable performance.
But success with Google Ads isn’t just about turning campaigns on. It’s about structuring accounts correctly, refining keyword targeting, testing ad copy and landing pages, and continuously optimising based on real data. Running Google Ads in isolation can limit performance, especially when competition is high and costs are rising.
That’s why we don’t treat Google Ads as a standalone channel. WAX delivers a complete Search Engine Marketing approach, combining Google Ads with SEO, Local SEO and on-site optimisation to maximise visibility across the entire search journey. Whether someone clicks an ad, finds you organically, or discovers your business through Google Maps, we make sure you’re present at every stage.
Google is still the starting point for most buying decisions, but the way people interact with it has evolved. Our role is to ensure your business shows up in the right places, at the right time, with the right message to turn intent into enquiries and revenue.
Why work with me?
-
SMEs
I only work with SME’s. Local custom goes a long way.
-
Quality
Real leads from real people generates real growth.
-
Affordable
No big agency costs. No hidden fees. No generic strategies.
Google Ads Services
-
Comprehensive analysis to identify high-intent keywords that capture the right audience and reduce wasted spend.
-
Creation of campaigns and ad groups designed for clarity, relevance, and long-term scalability.
-
Development of compelling ad copy with ongoing testing to increase click-through rates and maximise engagement.
-
Continuous optimisation of bids and budget allocation to achieve strong ROI while maintaining cost efficiency.
-
Setup of PPC performance tracking with clear reporting on traffic, and conversions to measure progress and guide future improvements.
About
I’m Max, founder of WAX. A nimble search engine marketing agency based in Sidcup, Kent. We provide bespoke digital marketing solutions for small businesses like you. Our goal is simple, get your brand seen by the right people, at the right time. PPC, SEO & Local SEO is what we do best. Read more here.
"I actually didn’t want to leave this review because I want Max all to ourselves. He's so good at what he does - A pure lead generator! Money well spent!"
— Artificial Grass Installers
FAQ’s
1. How does PPC advertising work?
PPC (Pay-Per-Click) advertising lets you display ads on search engines like Google and only pay when someone clicks. You bid on keywords related to your products or services, and your ads appear when people actively search for them; putting you in front of high-intent customers at the right moment.
2. How much should I spend on PPC?
There’s no one-size-fits-all budget. It really all depends on your industry, goals, and competition. At WAX, we start by identifying the most relevant, cost-effective keywords for your business, then optimise campaigns to get the best possible return on ad spend. You’re always in control of your budget and can scale as results grow.
3. What’s the difference between PPC and SEO?
PPC delivers instant visibility by placing your ads at the top of search results; you simply pay per click. SEO focuses on earning organic visibility over time. The two work best together: PPC drives quick, measurable leads, while SEO builds long-term trust and authority. Combined, they form a complete Search Engine Marketing (SEM) strategy.