PPC Agency in Kent | Google Ads Management | WAX Goodman
PPC and Google Ads for Small Businesses

Google Ads Management in Kent

Based in Sidcup, we manage PPC campaigns for small businesses across Kent and South East London. Get to the top of Google search results fast, with every penny of your ad budget working as hard as possible.

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The Opportunity

Your customers are searching right now. Are you showing up?

SEO is a long game. PPC puts you in front of high-intent customers today. With the right campaign structure and budget management, even a modest spend can deliver a strong, measurable return for a small business.

65%
of high-intent searches result in an ad click, not an organic click
2x
average return on ad spend for well-managed Google Ads campaigns
#1
position on Google is achievable from day one with the right campaign
100%
of your budget goes to Google, we charge a transparent management fee only
⚡

Results from day one

Unlike SEO, PPC does not require months of build-up. Your ads go live and your business appears at the top of Google immediately, in front of people actively searching for what you offer.

🎯

Precision targeting, no wasted spend

We target the right keywords, locations, devices, and times of day. Every aspect of your campaign is configured to reach your ideal customer and avoid spending on clicks that will never convert.

📊

Total transparency on your spend

Your ad budget goes directly to Google. Our management fee is separate and clearly stated. You always know exactly what you are paying for and what it is delivering.

What We Do

Everything your PPC campaign needs to perform

From initial setup through to ongoing optimisation, we handle every aspect of your Google Ads account so you can focus on the enquiries coming in.

🔍

Keyword research and strategy

We identify the search terms your ideal customers are using and build your campaign around the keywords most likely to drive quality enquiries, not just clicks.

✍️

Ad copy and creative

Compelling, well-tested ad copy that stands out on a search results page, communicates your value clearly, and drives the right people to take action.

⚙️

Campaign structure and setup

Properly structured campaigns and ad groups that improve Quality Scores, reduce cost per click, and give Google the signals it needs to show your ads to the right people.

🗺️

Local and location targeting

We configure your campaigns to target the specific towns, postcodes, and radius areas that matter to your business, so your budget is not wasted outside your service area.

🔄

Ongoing optimisation

PPC is not a set-and-forget channel. We monitor performance continuously, refining bids, pausing underperformers, and testing new approaches to improve returns month on month.

📊

Clear monthly reporting

No jargon, no vanity metrics. Just honest reports that show your spend, your clicks, your conversions, and what we are doing next to improve performance.

Who We Work With

Built for small businesses with real budgets

We specialise in SMEs, businesses where every pound of ad spend matters and wasted budget is not an option.

01

Local service businesses

Tradespeople, clinics, salons, and service providers who need a steady stream of local enquiries and want to appear at the top of Google when customers are ready to book.

02

Ecommerce brands

Online shops looking to drive targeted traffic to specific products and categories, with campaigns built around purchase intent rather than broad awareness.

03

Professional services

Accountants, solicitors, consultants, and advisors who need to appear in front of high-value prospects at the exact moment they are searching for help.

04

Businesses new to PPC

If you have never run Google Ads before, or have tried and burned budget without results, we start from scratch and build a campaign structured properly from day one.

How It Works

Simple. Transparent. No jargon.

We make PPC easy to understand and easy to trust, so you always know where your money is going and what it is delivering.

1

Free PPC audit and consultation

We review your existing campaigns or assess your business from scratch. We identify what is being wasted, where the opportunities are, and what a well-run campaign could realistically deliver.

2

Strategy and budget recommendation

We recommend a realistic budget and campaign structure based on your goals, your sector, and the competitive landscape in your area. No guesswork and no pressure.

3

Build, launch, and go live

We build the campaign, write the ad copy, configure all targeting settings, and launch. Your ads start appearing on Google and enquiries start coming in.

4

Optimise, report, and improve

We monitor performance continuously, make data-led adjustments, and report clearly each month on exactly what your budget delivered and what we are doing to improve it.

Results That Speak

What good PPC management actually delivers

10%
Average conversion rate across our managed campaigns
15%
Average click-through rate across our managed campaigns
80%
Client retention since 2024
£0
Hidden fees, ever. Your ad spend goes to Google
"

I actually did not want to leave this review because I want WAX all to ourselves. They are so good at what they do. Pure lead generators! Money well spent.

Verified WAX Goodman Client, Artificial Grass Supply and Installation, Surrey

FAQs

Common questions

Something not answered here? Get in touch and we will get straight back to you.

How much should I budget for Google Ads? +
There is no one-size-fits-all answer. It depends on your industry, location, and the competition for your target keywords. In your free consultation, we will research your market and give you an honest, realistic budget recommendation based on what we know is achievable. We never push you to spend more than you need to.
Is my ad budget separate from your management fee? +
Yes, always. Your ad budget goes directly to Google and is entirely yours. Our management fee is a separate, clearly stated monthly charge. You will always know exactly what you are paying us and what is going to Google, with no blending of the two.
How quickly will I see results? +
PPC is one of the fastest-moving digital marketing channels. Most campaigns begin generating clicks and enquiries within the first few days of going live. The first month is typically used to gather data and optimise, with performance generally improving from month two onwards as we refine the campaign.
Am I tied into a long-term contract? +
No. Everything is monthly rolling with no long-term tie-ins. If you want to stop, you simply give notice and are responsible for the current month. We would rather keep clients through results than contracts, and around 80% have stayed with us since 2024.
Can you take over an existing Google Ads account? +
Yes. If you already have a Google Ads account that is not performing, we can audit it, identify exactly what is going wrong, and take over management. Many clients come to us after burning budget with a previous agency or managing ads themselves without getting the results they expected.
What makes WAX Goodman different from other PPC agencies? +
We specialise exclusively in small businesses, which means you are not being handed to a junior account manager while senior staff focus on bigger clients. You work directly with Max, who has 12 years of experience and a genuine focus on making your budget work as efficiently as possible.