Marketing for dentiststhat brings in new patients
Fill your diary with new private patients and more of the treatments you want to do, from implants and clear aligners to composite bonding and whitening. SEO, Google Ads and websites for dental practices, all run personally by me.
- Certified Google Partner
- 12+ years in search marketing
- Monthly rolling, no contracts
- Direct access to Max
New patients choose their dentist on Google
Whether someone has just moved to the area, needs an emergency appointment or is researching implants, they start with a search. They compare the Maps results, read the reviews and look closely at the practice website before booking. The practices that show up and reassure win the patient.
Grow the treatments you want
Implants, clear aligners, composite bonding and veneers carry the best margins. I build campaigns and pages around the treatments you most want to fill your diary with, not just check-ups.
Win the local search
Searches like dentist near me and private dentist in your town come from people ready to book. I make sure you appear in the Maps results, the ads and the organic listings.
Build long-term patient value
Every new patient is worth far more than one visit. Membership plans, hygiene appointments and family bookings turn one enquiry into years of revenue.
Everything your dental practice needs to win online, from one person
I do not sell packages of things you do not need. Start with the channel that will move the needle fastest, and add the rest when it makes commercial sense.
PPC and Google Ads for dentists
Reach patients searching for your treatments and send them straight to booking a consultation.
- Separate campaigns for implants, aligners, cosmetic and general dentistry
- Emergency dentist campaigns scheduled around your opening hours
- Ad copy written to meet Google's healthcare policies and GDC guidance
- Consultation and call tracking so you can see the return per treatment
SEO for dentists
Rank for the treatments patients search for and win new patients without paying per click.
- Google Business Profile optimisation with treatments, photos and reviews
- Treatment pages for implants, aligners, bonding, veneers and whitening
- Local pages for the areas your patients travel from
- A review strategy that builds trust ahead of nearby practices
Web design for dentists
A modern, reassuring website that turns visitors into booked consultations.
- Online booking or consultation requests on every page
- Clear treatment pages with fees and finance options
- Team profiles with GDC numbers displayed properly
- Smile galleries that load quickly on mobile
- Pay up front, spread it over 3 to 12 months or include it in your retainer
Social media for dentists
Show off your team, your practice and your results to your local community.
- Content calendars built around treatments, team and patient care
- Posting management across Instagram and Facebook
- Guidance on sharing results while staying within GDC guidance
Google Ads and SEO together for dentists
Run separately, each channel leaves money on the table. Run together, they make each other cheaper and stronger.
- Real search data from your ads shows which terms are worth ranking for
- Strong organic rankings let you pull paid bids back on the same terms
- Holding the ad and the Maps result doubles your share of the click
- One plan, one dashboard and one person accountable for all of it
For dental practices at every stage
Whether you are just starting out or ready to scale, the strategy is built around your goals, your area and your margins.
Independent private practices
Practices wanting more private patients and less reliance on NHS lists.
Mixed NHS and private practices
Practices looking to grow the private side of the book.
Cosmetic and implant clinics
Clinics focused on high-value treatments like implants, aligners and veneers.
Multi-site dental groups
Growing groups that need each practice visible in its own area.
Simple, transparent and jargon-free
Free consultation and audit
I review your current online presence, see how you stack up against other dental practices near you and pinpoint the biggest opportunities.
A plan built for you
I recommend the right mix of channels for your goals and budget, with no padding and nothing you do not need.
I get to work
Campaigns go live, your website and Google Business Profile get optimised, and enquiries start coming to you directly.
Report, refine, grow
You get plain-English reporting on your schedule and a live dashboard, and I keep building on what works month after month.
Fewer visitors, 12 times the leads
A full website redesign, with Google Ads and SEO run together. Figures cover paid and organic search only, comparing 1 January to 30 October 2026 with the same length period before (4 March to 31 December 2025).
The problem
Plenty of traffic, very few enquiries. Across 1,290 visits from paid and organic search, the site produced just 5 leads. Much of that traffic was never going to become a customer.
What I did
Redesigned the whole website around turning visitors into enquiries, then refined the Google Ads and SEO targeting towards the searches most likely to convert, deliberately trading volume for relevance.
The result
794 visits produced 60 leads. Google Ads leads rose from 3 to 22 and organic leads from 2 to 38. Organic visitors now spend almost twice as long engaging with the site, 53 seconds against 28.
You are not talking to an account manager. You are talking to Max.
I have spent over 12 years in search marketing, working with businesses of every size. WAX Goodman exists because small businesses deserve proper marketing without the big agency price tag or the layers of account management that come with it.
When you work with me, you work directly with me. No hand-offs, no passing you around a team. Just honest work and transparent results.
"Max has done our digital marketing campaigns from start to finish and it has been a great success. Quality leads in the right areas with no nuisance leads. We would highly recommend."
Verified WAX Goodman client, construction company, CornwallSimple pricing. No hidden fees. No tie-ins.
One monthly fee, billed on a rolling basis. Your ad spend is paid directly to Google and stays entirely separate from what you pay me.
Google Ads
Get to the top of Google today, with results from week one.
- Keyword research and full campaign build
- Ad copy writing, testing and optimising
- Conversion tracking set up properly
- Landing page management
- Live performance dashboard
Ad spend paid directly to Google, not to me.
Get startedGoogle Ads and SEO
Paid and organic working as one. Save £500 every month.
- Everything in both plans
- Ad data feeding your SEO strategy
- Organic rankings cutting your ad costs
- One combined dashboard
- One plan across every Google result
Ad spend paid directly to Google, not to me.
Get startedSEO
Build rankings that keep delivering without a cost per click.
- Keyword research and content planning
- On-page and technical optimisation
- Google Business Profile and local SEO
- Ongoing content and copy improvements
- Live performance dashboard
No cost per click. Ever.
Get startedA new website for your dental practice, without the big upfront bill
Your website is where every ad click and every Google search ends up. If it is slow, dated or hard to use on a phone, you are paying to send people somewhere that loses them. I design and build fast, mobile-first Squarespace websites for dental practices, built to rank and built to convert.
- Bespoke design, never a recycled template
- Written and structured for SEO from day one
- Conversion tracking and Google Business Profile linked up
- Built on Squarespace, so you can make changes yourself
Pay up front
One bespoke price, quoted on exactly what your business needs after a free consultation.
Spread the cost
Split your website into monthly payments over anywhere from 3 to 12 months, so cash flow is never the reason to put it off.
Include it in your retainer
Taking Google Ads and SEO? Your new website can be built into that monthly retainer, so your site, your ads and your rankings are covered by one payment.
Marketing for dentists: common questions
Something not answered here? Message me and you will get a straight answer from me.
How much does marketing for dentists cost?
Google Ads management is £750 a month and SEO is £750 a month. Both together are £1,000 a month rather than £1,500, saving you £500 every month. Websites are priced on what you need, and you can pay up front, spread the cost over 3 to 12 months or include it in your Google Ads and SEO retainer. Social media management is £1,000 a month. All prices are plus VAT and everything is monthly rolling.
Is my ad spend included in the price?
No, and that is deliberate. Your ad spend goes straight to Google from your own account, which you own and can see into at any time. My fee covers the strategy, builds, ad copy, optimisation and reporting. Nothing is marked up in between.
How much should I spend on Google Ads?
For most practices I recommend starting at around £1,000 a month in ad spend, focused on your highest-value treatments close to your practice. A single implant or aligner case often covers that comfortably. The money goes straight to Google from your own account.
Can I spread the cost of a new website?
Yes. Every website is quoted on what your dental practice actually needs, and you can pay up front or spread the cost over anywhere from 3 to 12 months. If you are also taking Google Ads and SEO, the website can be included in that monthly retainer, so your site, your ads and your rankings are all covered by one payment.
Which treatments should I advertise?
Usually the high-value ones you have capacity for, such as implants, clear aligners and composite bonding. Each gets its own campaign and landing page, so you can see exactly what each treatment costs to win and move budget towards what pays best.
Are there advertising rules for dentists?
Yes. Dental advertising has to follow GDC guidance and the ASA advertising codes, and Google has its own healthcare policies. I write all ad and website copy to be accurate and avoid claims you cannot back up, and I make sure details like GDC numbers are displayed properly.
Can you help us attract more private patients?
Yes. Private patients search differently, often for specific treatments or for a private dentist in their area. I target those searches and build pages that explain your fees, finance and membership plans clearly so people feel confident booking.
Do you work with dental practices outside Kent?
Yes. I am based in Sidcup, Kent, but I work with dental practices right across the UK. Search marketing does not need me to be on your doorstep, and the approach is the same wherever you are.
Am I tied into a long-term contract?
No. Everything is monthly rolling. If you want to stop, you give notice and that is it. I would rather keep clients because the work is delivering than because a contract says they have to stay.
Ready to grow your dental practice?
No hard sell and no jargon. Send me a message using the form below, or drop me a WhatsApp and you will hear back from me, not a sales team.