Web Design Agency in Kent | WAX Goodman
Web Design for Small Businesses

Web Design Agency in Kent

Based in Sidcup, we build websites for small businesses across Kent and South East London. Fast, clean, mobile-first sites designed to rank on Google and turn visitors into enquiries from day one.

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The Opportunity

Your website is your hardest working member of staff. Is it pulling its weight?

Most small business websites were built to look decent at launch and left to gather dust. A website that is slow, hard to navigate, or not built with SEO in mind is quietly costing you customers every single day.

75%
of users judge a business's credibility based on their website alone
53%
of mobile visitors leave a site that takes longer than 3 seconds to load
3 sec
is all you have to make a first impression before visitors click away
£0
extra ad spend needed when your site converts visitors effectively
🔍

Built to rank, not just to look good

Every site we build is structured with SEO baked in from the start. Clean code, fast load times, proper heading structure, and optimised page titles so Google understands what your site is about and who it is for.

📱

Mobile-first as standard

More than half of all web traffic comes from mobile devices. We design for mobile first and make sure every page looks and performs perfectly across all screen sizes, which Google rewards with higher rankings.

🎯

Designed to convert, not just impress

A beautiful site that does not generate enquiries is a missed opportunity. We design with clear calls to action, logical user journeys, and conversion in mind so your site actively works to win you new business.

What We Do

Everything your website needs to perform

From initial design through to launch and beyond, we handle every aspect of your website build so you can focus on running your business.

🖥️

Custom website design

No off-the-shelf templates. Every site is designed around your brand, your services, and your customers. Clean, professional, and built to reflect the quality of your business.

Speed and performance optimisation

Slow websites lose visitors and rank lower on Google. We optimise every element of your site for fast load times, clean code, and a smooth experience on every device.

🔍

SEO-ready from day one

Proper page structure, optimised meta titles and descriptions, correct heading hierarchy, and image optimisation all built in from the start, giving your site the best possible foundation to rank.

📱

Fully responsive design

Your site will look and work perfectly on mobile, tablet, and desktop. Responsive design is not optional in 2025, and we treat it as standard on every project.

✍️

Copywriting and content

Clear, well-written page copy that speaks to your customers, communicates your value, and gives Google the signals it needs to understand what your business offers and where you operate.

🔧

Ongoing support and updates

Once your site is live, we do not disappear. We are available for updates, changes, and improvements on an ongoing basis so your website stays current and continues to perform.

Who We Work With

Built for small businesses launching or levelling up

We specialise in SMEs, businesses where a great website is not a nice-to-have but a genuine driver of new customers and growth.

01

New businesses

Launching something new and need a professional website that makes the right first impression and starts generating visibility on Google from day one.

02

Businesses with an outdated site

Your current website is slow, hard to update, or no longer reflects where your business is. Time for a rebuild that actually works for you rather than against you.

03

Local service businesses

Tradespeople, clinics, salons, and service providers who need a site that ranks locally, loads fast on mobile, and turns enquiries into booked jobs.

04

Businesses investing in SEO or PPC

Running digital marketing to a poor website is money down the drain. We build the conversion-ready foundation that makes your SEO or PPC investment work properly.

How It Works

Simple. Transparent. No jargon.

We make web design straightforward. No disappearing for weeks, no surprises at launch, no technical language you have to decode.

1

Discovery and brief

We start by understanding your business, your customers, and what you need the website to achieve. We look at what your competitors are doing and where the opportunities are for you to stand out.

2

Design and structure

We map out the page structure and design direction before writing a single line of code. You see and approve the approach before we build, so there are no surprises further down the line.

3

Build and review

We build your site with SEO, speed, and conversion in mind throughout. You review the finished site before it goes live and we make any final adjustments until you are completely happy.

4

Launch and ongoing support

Your site goes live and starts working for your business. We remain available for updates, improvements, and ongoing digital marketing support as your business grows.

Results That Speak

What a well-built website delivers

Day 1
SEO foundations in place from launch
Fast
Optimised for speed on mobile and desktop
80%
Client retention since 2024
£0
Hidden costs. Fixed, transparent project pricing
"

Max at WAX Goodman helped me with my entire website build for launching my new business. Genuinely so pleased with the results, had great feedback and already getting visibility in a matter of days. Would seriously recommend to any small business.

Verified WAX Goodman Client, Landscaping and Gardening Business, Sidcup

FAQs

Common questions

Something not answered here? Get in touch and we will get straight back to you.

Which platform do you build websites on? +
We primarily build on Squarespace, which is ideal for small businesses. It is easy for you to make simple updates yourself, requires no ongoing hosting management, and produces fast, clean sites that Google responds well to. If you have a specific platform preference, get in touch and we can discuss what works best for your situation.
How long does a website build take? +
Most small business websites are completed within two to four weeks from the point we have everything we need from you, including content, images, and any existing brand assets. Larger or more complex sites may take a little longer. We will always give you a clear timeline at the start of the project.
Will my website rank on Google? +
Every site we build is set up with strong SEO foundations from day one, including proper page structure, optimised titles and meta descriptions, fast load speeds, and mobile-first design. This gives your site the best possible starting point. For ongoing SEO work to build and grow your rankings over time, we offer SEO as a separate monthly service.
Do I need to provide my own content and images? +
We write all the copy for your website as part of the build. For images, it is always best to use your own photography where possible as it builds more trust with visitors and performs better in local SEO. If you do not have photos yet, we can use high-quality stock imagery as a starting point and swap it out when you have your own.
Can you redesign my existing website rather than starting from scratch? +
Yes. If your current site has a structure or content worth keeping, we can work with it. In many cases a full rebuild is the most efficient route, but we will always review what you have and give you an honest recommendation on the best approach before any work begins.
What makes WAX Goodman different from other web design agencies? +
We specialise exclusively in small businesses and we understand that a website is only valuable if it generates enquiries. Every site we build is designed with conversion and SEO in mind from the start, not bolted on afterwards. You work directly with Max throughout, with 12 years of digital marketing experience behind every decision made on your project.