Marketing for car wash and detailing businessesthat fills your diary
From hand car washes to ceramic coating and PPF specialists, I get your business in front of drivers searching nearby and fill the diary with the higher-value work. SEO, Google Ads and websites, run personally by me.
- Certified Google Partner
- 12+ years in search marketing
- Monthly rolling, no contracts
- Direct access to Max
Drivers search before they book, and they choose on photos and reviews
Most people looking for a valet, a detail or a coating start on Google Maps. They compare a handful of nearby options in seconds, judging on reviews, photos and how easy it is to book. The businesses that win that moment fill their diaries.
Win the Maps result
Your Google Business Profile is often the first and only thing a driver looks at. Photos, reviews, services and a booking link done properly put you in the top three for the searches that matter around you.
Sell the higher-value work
A wash keeps the lights on, a full detail or ceramic coating makes the month. I build campaigns and pages around your most profitable services so you are not competing on price alone.
Turn one-offs into regulars
Maintenance plans, fleet contracts and repeat customers are where the steady income sits. Your website and social channels should be making that case for you every day.
Everything your car wash or detailing business needs to win online, from one person
I do not sell packages of things you do not need. Start with the channel that will move the needle fastest, and add the rest when it makes commercial sense.
PPC and Google Ads for car washes and detailers
Get in front of drivers the moment they search for a valet, detail or coating near them.
- Campaigns built around high-value searches like ceramic coating and paint correction
- Location targeting tied to your unit or your mobile service radius
- Ad scheduling around when your bookings actually come in
- Call and booking tracking so you know which jobs the ads paid for
SEO for car washes and detailers
Rank for the searches drivers make every day and win bookings without paying per click.
- Google Business Profile optimisation with photos, services and booking links
- Service pages for valeting, detailing, coatings and PPF
- Location pages for every area your mobile service covers
- A review strategy that keeps fresh five-star reviews coming in
Web design for car washes and detailers
A fast, mobile-first website that shows off your work and makes booking effortless.
- Before and after galleries that load quickly on mobile
- Clear packages and pricing so customers book with confidence
- Online booking or enquiries built into every page
- Built on Squarespace so you can update it yourself
- Pay up front, spread it over 3 to 12 months or include it in your retainer
Social media for car washes and detailers
Your work is visual, so your social channels should be doing some of the selling.
- Content ideas and calendars built around your best transformations
- Posting management across Instagram, Facebook and TikTok
- Guidance on turning followers into booked appointments
Google Ads and SEO together for car washes and detailers
Run separately, each channel leaves money on the table. Run together, they make each other cheaper and stronger.
- Real search data from your ads shows which terms are worth ranking for
- Strong organic rankings let you pull paid bids back on the same terms
- Holding the ad and the Maps result doubles your share of the click
- One plan, one dashboard and one person accountable for all of it
For car wash and detailing businesses at every stage
Whether you are just starting out or ready to scale, the strategy is built around your goals, your area and your margins.
Mobile valeters and detailers
Owner-operators who want a full diary in their own area without relying on word of mouth alone.
Detailing studios
Units offering paint correction, ceramic coatings and PPF who want more of the high-ticket work.
Hand car washes
Sites that want more passing trade, better reviews and more regulars choosing them over the competition.
Fleet and commercial
Businesses looking to win contracts with dealerships, fleets and local companies for regular, predictable work.
Simple, transparent and jargon-free
Free consultation and audit
I review your current online presence, see how you stack up against other car wash and detailing businesses near you and pinpoint the biggest opportunities.
A plan built for you
I recommend the right mix of channels for your goals and budget, with no padding and nothing you do not need.
I get to work
Campaigns go live, your website and Google Business Profile get optimised, and enquiries start coming to you directly.
Report, refine, grow
You get plain-English reporting on your schedule and a live dashboard, and I keep building on what works month after month.
You are not talking to an account manager. You are talking to Max.
I have spent over 12 years in search marketing, working with businesses of every size. WAX Goodman exists because small businesses deserve proper marketing without the big agency price tag or the layers of account management that come with it.
When you work with me, you work directly with me. No hand-offs, no passing you around a team. Just honest work and transparent results.
"Max has done our digital marketing campaigns from start to finish and it has been a great success. Quality leads in the right areas with no nuisance leads. We would highly recommend."
Verified WAX Goodman client, construction company, CornwallSimple pricing. No hidden fees. No tie-ins.
One monthly fee, billed on a rolling basis. Your ad spend is paid directly to Google and stays entirely separate from what you pay me.
Google Ads
Get to the top of Google today, with results from week one.
- Keyword research and full campaign build
- Ad copy writing, testing and optimising
- Conversion tracking set up properly
- Landing page management
- Live performance dashboard
Ad spend paid directly to Google, not to me.
Get startedGoogle Ads and SEO
Paid and organic working as one. Save £500 every month.
- Everything in both plans
- Ad data feeding your SEO strategy
- Organic rankings cutting your ad costs
- One combined dashboard
- One plan across every Google result
Ad spend paid directly to Google, not to me.
Get startedSEO
Build rankings that keep delivering without a cost per click.
- Keyword research and content planning
- On-page and technical optimisation
- Google Business Profile and local SEO
- Ongoing content and copy improvements
- Live performance dashboard
No cost per click. Ever.
Get startedA new website for your car wash or detailing business, without the big upfront bill
Your website is where every ad click and every Google search ends up. If it is slow, dated or hard to use on a phone, you are paying to send people somewhere that loses them. I design and build fast, mobile-first Squarespace websites for car wash and detailing businesses, built to rank and built to convert.
- Bespoke design, never a recycled template
- Written and structured for SEO from day one
- Conversion tracking and Google Business Profile linked up
- Built on Squarespace, so you can make changes yourself
Pay up front
One bespoke price, quoted on exactly what your business needs after a free consultation.
Spread the cost
Split your website into monthly payments over anywhere from 3 to 12 months, so cash flow is never the reason to put it off.
Include it in your retainer
Taking Google Ads and SEO? Your new website can be built into that monthly retainer, so your site, your ads and your rankings are covered by one payment.
Marketing for car washes and detailers: common questions
Something not answered here? Message me and you will get a straight answer from me.
How much does marketing for car washes and detailers cost?
Google Ads management is £750 a month and SEO is £750 a month. Both together are £1,000 a month rather than £1,500, saving you £500 every month. Websites are priced on what you need, and you can pay up front, spread the cost over 3 to 12 months or include it in your Google Ads and SEO retainer. Social media management is £1,000 a month. Everything is monthly rolling and no VAT is charged.
Is my ad spend included in the price?
No, and that is deliberate. Your ad spend goes straight to Google from your own account, which you own and can see into at any time. My fee covers the strategy, builds, ad copy, optimisation and reporting. Nothing is marked up in between.
How much should I spend on Google Ads?
For most car wash and detailing businesses I recommend starting at around £1,000 a month in ad spend, focused on your most profitable services within a tight radius. That money goes straight to Google from your own account, and I will tell you honestly what your area needs before you commit.
Can I spread the cost of a new website?
Yes. Every website is quoted on what your car wash or detailing business actually needs, and you can pay up front or spread the cost over anywhere from 3 to 12 months. If you are also taking Google Ads and SEO, the website can be included in that monthly retainer, so your site, your ads and your rankings are all covered by one payment.
Should I advertise washes or high-value detailing?
Usually the high-value work. A ceramic coating or paint correction booking is worth far more than a wash, so it can carry a higher cost per click and still make you money. I build campaigns around your margins, then use SEO and your Google Business Profile to pick up the everyday wash and valet searches.
I am a mobile detailer with no unit. Can I still rank on Google Maps?
Yes. Google Business Profile supports service area businesses, so you can show for searches across the areas you cover without displaying a home address. Getting the categories, service areas and reviews right is what makes the difference, and it is one of the first things I fix.
Is social media or Google more important for detailers?
They do different jobs. Google catches people who are ready to book right now, and social media builds the trust and desire that makes them choose you. For most detailers I start with Google for bookings, then use social to support it.
Do you work with car wash and detailing businesses outside Kent?
Yes. I am based in Sidcup, Kent, but I work with car wash and detailing businesses right across the UK. Search marketing does not need me to be on your doorstep, and the approach is the same wherever you are.
Am I tied into a long-term contract?
No. Everything is monthly rolling. If you want to stop, you give notice and that is it. I would rather keep clients because the work is delivering than because a contract says they have to stay.
Ready to grow your car wash or detailing business?
No hard sell and no jargon. Send me a message using the form below, or drop me a WhatsApp and you will hear back from me, not a sales team.