Marketing for personal trainersthat fills your client diary
Stop relying on word of mouth and the gym floor. I help personal trainers and online coaches win new clients from Google and social media, with SEO, Google Ads and websites run personally by me.
- Certified Google Partner
- 12+ years in search marketing
- Monthly rolling, no contracts
- Direct access to Max
Clients look for a personal trainer they can trust
People searching for a personal trainer want someone local, qualified and easy to get on with. They check reviews, look at your approach and decide whether you are right for their goals before they get in touch. A clear, credible online presence does that selling before the first session.
Be found by local clients
Your own Google Business Profile, with reviews, photos and the areas you cover, puts you in front of people searching for a personal trainer near them, whichever gym you train from.
Sell your approach, not your hourly rate
Specialisms like strength, post-natal, rehab or older adults set you apart. I build pages and campaigns around the clients you most want to work with.
Fill your diary with long-term clients
Block bookings, monthly plans and online coaching create steady income. Your website and ads should guide people towards them, not just a one-off session.
Everything your personal training business needs to win online, from one person
I do not sell packages of things you do not need. Start with the channel that will move the needle fastest, and add the rest when it makes commercial sense.
PPC and Google Ads for personal trainers
Reach people searching for a personal trainer in your area and turn them into consultations.
- Campaigns for personal trainer searches around where you train
- Separate campaigns for specialisms and online coaching
- Consultation landing pages built to turn clicks into enquiries
- Enquiry and call tracking so you know what each client cost to win
SEO for personal trainers
Rank for personal trainer searches locally and win clients without paying per click.
- Google Business Profile set up and optimised as a service area business
- Pages for each specialism and type of training you offer
- Local pages for the areas and gyms you work from
- A review strategy that builds trust with new clients
Web design for personal trainers
A professional website that sells your approach and makes booking a consultation easy.
- Clear packages and a simple way to book a free consultation
- Qualifications and insurance displayed clearly
- Client stories presented within ASA rules
- Online booking or enquiries built into every page
- Pay up front, spread it over 3 to 12 months or build it into your monthly support
Social media for personal trainers
Social media is where many clients get to know a trainer first. Make it work for you.
- Content calendars built around your expertise, training tips and client wins
- Posting management across Instagram, TikTok and Facebook
- Guidance on turning followers into booked consultations
Google Ads and SEO together for personal trainers
Run separately, each channel leaves money on the table. Run together, they make each other cheaper and stronger.
- Real search data from your ads shows which terms are worth ranking for
- Strong organic rankings let you pull paid bids back on the same terms
- Holding the ad and the Maps result doubles your share of the click
- One plan, one dashboard and one person accountable for all of it
For personal trainers at every stage
Whether you are just starting out or ready to scale, the strategy is built around your goals, your area and your margins.
Self-employed PTs
Trainers renting space in a gym who want clients beyond the gym floor.
Private studio owners
Trainers running their own studio who need a steady flow of new clients.
Specialist trainers
PTs focused on areas like strength, pre and post-natal, rehab or older adults.
Online coaches
Trainers coaching remotely who want to reach clients across the UK.
Simple, transparent and jargon-free
Free consultation and audit
I review your current online presence, see how you stack up against other personal trainers near you and pinpoint the biggest opportunities.
A plan built for you
I recommend the right mix of channels for your goals and budget, with no padding and nothing you do not need.
I get to work
Campaigns go live, your website and Google Business Profile get optimised, and enquiries start coming to you directly.
Report, refine, grow
You get plain-English reporting on your schedule and a live dashboard, and I keep building on what works month after month.
You are not talking to an account manager. You are talking to Max.
I have spent over 12 years in search marketing, working with businesses of every size. WAX Goodman exists because small businesses deserve proper marketing without the big agency price tag or the layers of account management that come with it.
When you work with me, you work directly with me. No hand-offs, no passing you around a team. Just honest work and transparent results.
"Max has done our digital marketing campaigns from start to finish and it has been a great success. Quality leads in the right areas with no nuisance leads. We would highly recommend."
Verified WAX Goodman client, construction company, CornwallTailored to your business. No hidden fees. No tie-ins.
Every business is different, so I quote on what you actually need rather than selling fixed packages. Tell me about your business and goals and I will recommend the right approach with a clear quote, on a monthly rolling basis. Your ad spend is paid directly to Google and stays separate from what you pay me.
Google Ads
Get to the top of Google today, with results from week one.
- Keyword research and full campaign build
- Ad copy writing, testing and optimising
- Conversion tracking set up properly
- Landing page management
- Live performance dashboard
Ad spend paid directly to Google, not to me.
Get a quoteGoogle Ads and SEO
Paid and organic working as one, so each makes the other stronger.
- Everything in both plans
- Ad data feeding your SEO strategy
- Organic rankings cutting your ad costs
- One combined dashboard
- One plan across every Google result
Ad spend paid directly to Google, not to me.
Get a quoteSEO
Build rankings that keep delivering without a cost per click.
- Keyword research and content planning
- On-page and technical optimisation
- Google Business Profile and local SEO
- Ongoing content and copy improvements
- Live performance dashboard
No cost per click. Ever.
Get a quoteA new website for your personal training business, without the big upfront bill
Your website is where every ad click and every Google search ends up. If it is slow, dated or hard to use on a phone, you are paying to send people somewhere that loses them. I design and build fast, mobile-first Squarespace websites for personal trainers, built to rank and built to convert.
- Bespoke design, never a recycled template
- Written and structured for SEO from day one
- Conversion tracking and Google Business Profile linked up
- Built on Squarespace, so you can make changes yourself
Pay up front
One bespoke price, quoted on exactly what your business needs after a free consultation.
Spread the cost
Split your website into monthly payments over anywhere from 3 to 12 months, so cash flow is never the reason to put it off.
Build it into your monthly support
Taking Google Ads and SEO? Your new website can be built into that monthly support, so your site, your ads and your rankings are covered by one payment.
Marketing for personal trainers: common questions
Something not answered here? Message me and you will get a straight answer from me.
How much does marketing for personal trainers cost?
It depends on your business, your goals and how much support you need, so I quote individually rather than selling fixed packages. Tell me about your business and I will recommend the right approach and send you a clear quote. Everything runs on a monthly rolling basis, and your ad spend is paid directly to Google, separate from my fee.
Is my ad spend included in the price?
No, and that is deliberate. Your ad spend goes straight to Google from your own account, which you own and can see into at any time. My fee covers the strategy, builds, ad copy, optimisation and reporting. Nothing is marked up in between.
How much should I spend on Google Ads?
Personal trainer searches are local and fairly low in cost, so budgets can start smaller than you might expect. For most trainers I recommend starting at around £500 to £1,000 a month in ad spend, focused tightly on where you train. The money goes straight to Google from your own account.
Can I spread the cost of a new website?
Yes. Every website is quoted on what your personal training business actually needs, and you can pay up front or spread the cost over anywhere from 3 to 12 months. If you are also taking Google Ads and SEO, the website can be included in that monthly support, so your site, your ads and your rankings are all covered by one payment.
Can I get a Google Business Profile if I train in someone else's gym?
Yes. You can set up your profile as a service area business, showing the areas you cover without listing the gym as your own address. Getting the categories, service areas and reviews right is what puts you in the local results, and it is one of the first things I set up.
Is Instagram enough to win personal training clients?
Instagram is great for showing your personality and expertise, but most people looking for a trainer still start with a Google search. The trainers who grow fastest use both: Google to catch people ready to start, and social media to show them why they should choose you.
Are there rules on using client transformations in my marketing?
Yes. Weight-loss and before and after claims are covered by ASA advertising rules, and Google has its own policies too. I make sure your website and ads present client results honestly, without claims that could get your ads rejected or land you in trouble.
Do you work with personal trainers outside Kent?
Yes. I am based in Sidcup, Kent, but I work with personal trainers right across the UK. Search marketing does not need me to be on your doorstep, and the approach is the same wherever you are.
Am I tied into a long-term contract?
No. Everything is monthly rolling. If you want to stop, you give notice and that is it. I would rather keep clients because the work is delivering than because a contract says they have to stay.
Ready to grow your personal training business?
No hard sell and no jargon. Send me a message using the form below, or drop me a WhatsApp and you will hear back from me, not a sales team.