PPC and SEO for interior design studios
I get interior designers in front of clients with real budgets and real projects, and keep you there when the ads are switched off. Twelve years in search, run by me personally. No agency layers and no contracts.
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The clients worth having are searching, not scrolling
Social media is where people browse. Search is where they commit. Somebody typing interior designer followed by their town has moved past inspiration and is looking for someone to appoint.
Filter for budget, not just interest
Most enquiries from social are browsers who love the pictures and have no budget. Search intent is different, and campaigns can be built to sort the two before anything reaches your inbox.
Target the postcodes where the work is
There is no point appearing for projects in areas where nobody is spending. I target the specific postcodes where your kind of project genuinely happens.
Stop depending on someone else's algorithm
Instagram can halve your reach overnight and you have no say in it. Search visibility is an asset you own, and it keeps working whether or not you posted this week.
Two channels. One specialist. Both pointed at Google.
I do not sell packages of things you do not need. For an interior design studio, two channels move the needle, and I run both of them myself.
Google Ads
Appear at the top of Google when somebody is actively looking to appoint a designer in your area. Fast, targeted and measurable from the first week.
- Campaigns targeting service-led searches like "interior designer" and "kitchen design consultation" in your area
- Negative keywords blocking the course, software and DIY inspiration traffic that drains design budgets
- Location targeting limited to the postcodes where your kind of project actually happens
- Ad copy built around your style, your project types and the level of service you offer
- Landing page management so enquiries arrive with a budget indication attached
- Ongoing bid management and campaign optimisation
SEO
Build organic visibility for the searches clients make when they are ready to appoint. Rankings keep delivering long after the ad budget stops.
- Keyword targeting around service type and location: residential, commercial, full refurbishment, e-design
- Project and portfolio pages structured so Google can actually read what is on them
- Local SEO and Google Business Profile optimisation for designer searches in your area
- Technical SEO and image optimisation, since design websites are heavy and almost always slow
- Content that ranks for the questions clients ask before they commission anyone
PPC and SEO together
Run separately, each channel leaves money on the table. Run together, they make each other cheaper and stronger.
- Real search data from your ads shows me which services are worth ranking for organically
- Strong organic rankings let you pull your paid bids back on the same terms
- Holding the ad slot and the Maps result on one search doubles your share of the click
- One plan, one dashboard, one person accountable for all of it
- £1,000 a month for both rather than £1,500 for the two separately
I also do web design and social media. Neither is part of these plans, but I will give you honest guidance on both at no cost, and price them separately if you want them handled properly.
For studios at every stage
Whether you are working solo or running a small studio, I build the strategy around the projects you actually want to take on.
Solo designers
Working on your own and wanting a steady flow of the right enquiries without spending every evening on social media.
Small studios
A handful of staff, looking to grow beyond word of mouth and get selective about which projects you accept.
Commercial specialists
Studios working on offices, hospitality and retail, where the buyer searches very differently to a homeowner.
Studios relying on Instagram
If your pipeline lives and dies by the algorithm, search gives you a channel you own outright.
Simple. Transparent. No jargon.
I make search marketing easy to understand so you can focus on the projects coming in, not on trying to decode an agency report.
Free consultation and audit
I look at your current visibility, understand the project types and areas you want more of, and identify where the biggest opportunities sit for your studio specifically.
A plan built on what you want to win
I recommend where the budget goes between paid and organic based on your goals, not on what is easiest for me to sell you.
I get to work
Campaigns go live, your site gets optimised, and enquiries start arriving from clients who found you directly rather than through a feed.
Refine and build
I report as often as you want, in plain English. No vanity metrics, just an honest view of what is working and what I am changing.
What good search marketing delivers for interior designers
Max has done our digital marketing campaigns from start to finish and it has been a great success. Quality leads in the right areas with no nuisance leads. We would highly recommend.
Verified WAX Goodman Client, Construction Company, Cornwall
Simple pricing. No hidden fees. No tie-ins.
One monthly fee for interior design studios, billed on a rolling basis. Cancel any time with notice. Your ad spend is paid directly to Google and stays entirely separate from what you pay me.
Google Ads
Get to the top of Google today. Results from week one.
- Keyword research and full campaign builds
- Ad copy writing, testing and optimising
- Regular, hands-on account optimisation
- Website and landing page management
- Conversion tracking set up properly
- Live performance dashboard
- Reporting as often as you want it
- Free social media guidance and support
Ad spend paid directly to Google, not to me.
Search Engine Marketing
Google Ads and SEO together. Paid and organic, working as one.
- Everything in both plans
- Paid search data feeding your SEO strategy
- Organic rankings cutting your ad costs
- One combined dashboard for both channels
- A single plan across every Google result
- Website and landing page management
- Reporting as often as you want it
- Free social media guidance and support
Ad spend paid directly to Google, not to me.
SEO
Build rankings that keep delivering without a cost per click.
- Keyword research and content planning
- On-page and technical optimisation
- Google Business Profile and local SEO
- Website and landing page optimisation
- Ongoing content and copy improvements
- Live performance dashboard
- Reporting as often as you want it
- Free social media guidance and support
No cost per click. Ever.
Every plan includes
No account manager, no junior, no hand-offs. You call me, I answer.
I optimise the pages your traffic lands on, not just the campaigns sending it.
Weekly, monthly, quarterly, whatever suits you. In plain English, not jargon.
See what your budget is doing any time you like, without having to ask me.
Advice and support at no cost. Full management is priced separately on what you need.
Give notice whenever you like. I keep clients on results, not on paperwork.
All prices are final. No VAT is charged.
You are not talking to an account manager. You are talking to Max.
I have spent over 12 years in search marketing working with businesses of all shapes and sizes. WAX Goodman exists because small and growing businesses deserve proper marketing without the big agency price tag or the layers of account management that come with it.
I work with interior designers across the UK. Whether you are in Kent, London or anywhere in between, the approach is the same: understand the projects you want, get you in front of the people commissioning them, and make every pound count.
When you work with WAX, you work directly with me. No hand-offs, no passing you around a team. Just honest work and transparent results.
Common questions
Something not answered here? Get in touch and I will get straight back to you.