PPC and SEO for dental practices
I get dental practices in front of patients searching for treatment in your area, and keep you there when the ads are switched off. Twelve years in search, run by me personally. No agency layers and no contracts.
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Patients choose a dentist on Google long before they ever ring you
Somebody looking for implants, aligners or an emergency appointment searches, compares two or three practices, reads the reviews and then calls one of them. Whether that is you comes down to whether you appear at all.
Private treatment is where the margin sits
Implants, aligners, veneers and whitening are worth a different order of magnitude to a routine check-up. Campaigns should chase those specifically rather than treating every enquiry as equal.
Target your actual catchment
Patients travel a few miles, not counties. Tight radius targeting stops you paying for clicks from people who were never going to make the journey to your chair.
Patient value is a lifetime, not one visit
A new patient acquired for £80 who stays with you for ten years is a completely different sum to a one-off job. I set the targets around lifetime value, not cost per click.
Two channels. One specialist. Both pointed at Google.
I do not sell packages of things you do not need. For a dental practice, two channels move the needle, and I run both of them myself.
Google Ads
Appear at the top of Google the moment a patient searches for the treatment you provide. Fast, targeted and measurable from the first week.
- Campaigns targeting treatment-led searches like "dental implants" and "invisalign near me" in your area
- Separate budgets for high value private treatment and general or emergency enquiries
- Negative keywords filtering out dental nurse jobs, courses and training traffic
- Ad copy written to meet GDC advertising standards, so nothing puts you at risk of a complaint
- Landing page management built around booking rather than browsing
- Call tracking so you know which treatments your phone calls are actually about
SEO
Build organic visibility for the treatments patients search every day. A well-ranked practice website fills the diary without a cost per click.
- Treatment pages built around what patients search: implants, aligners, veneers, whitening, emergency
- Local SEO and Google Business Profile optimisation to win the Maps pack in your area
- Review generation strategy, because patients read your reviews before they read your website
- Technical SEO and site speed improvements for patients searching on a phone
- Content answering the questions patients ask before they are willing to book
PPC and SEO together
Run separately, each channel leaves money on the table. Run together, they make each other cheaper and stronger.
- Real search data from your ads shows me which treatments are worth ranking for organically
- Strong organic rankings let you pull your paid bids back on the same treatments
- Holding the ad slot and the Maps result on one search doubles your share of the click
- One plan, one dashboard, one person accountable for all of it
- £1,000 a month for both rather than £1,500 for the two separately
I also do web design and social media. Neither is part of these plans, but I will give you honest guidance on both at no cost, and price them separately if you want them handled properly.
For dental practices at every stage
Whether you are a single site practice or growing a small group, I build the strategy around the patients and treatments you want more of.
Single site practices
Independent practices wanting a steady flow of new patients without paying a corporate marketing retainer for the privilege.
Growing groups
Practices with two or more sites needing campaigns that work per location rather than one blunt account across all of them.
Private and cosmetic focused
Practices where implants, aligners and cosmetic work drive the revenue and the marketing needs to reflect that.
Practices shifting away from NHS
If you are building a private mix alongside NHS work, search is the fastest way to reach patients who are ready to pay for it.
Simple. Transparent. No jargon.
I make search marketing easy to understand so you can focus on the patients coming through the door, not on trying to decode an agency report.
Free consultation and audit
I look at your current visibility, understand which treatments you want more of and which you are already busy with, and identify where the biggest opportunities sit.
A plan built around treatment value
I recommend where budget goes between paid and organic based on what a patient is actually worth to you, not on what is easiest for me to sell.
I get to work
Campaigns go live, your site and Google Business Profile get optimised, and enquiries start arriving for the treatments you want to be doing.
Refine and build
I report as often as you want, in plain English. No vanity metrics, just an honest view of what is working and what I am changing.
What good search marketing delivers for dental practices
Max has done our digital marketing campaigns from start to finish and it has been a great success. Quality leads in the right areas with no nuisance leads. We would highly recommend.
Verified WAX Goodman Client, Construction Company, Cornwall
Simple pricing. No hidden fees. No tie-ins.
One monthly fee for dental practices, billed on a rolling basis. Cancel any time with notice. Your ad spend is paid directly to Google and stays entirely separate from what you pay me.
Google Ads
Get to the top of Google today. Results from week one.
- Keyword research and full campaign builds
- Ad copy writing, testing and optimising
- Regular, hands-on account optimisation
- Website and landing page management
- Conversion tracking set up properly
- Live performance dashboard
- Reporting as often as you want it
- Free social media guidance and support
Ad spend paid directly to Google, not to me.
Search Engine Marketing
Google Ads and SEO together. Paid and organic, working as one.
- Everything in both plans
- Paid search data feeding your SEO strategy
- Organic rankings cutting your ad costs
- One combined dashboard for both channels
- A single plan across every Google result
- Website and landing page management
- Reporting as often as you want it
- Free social media guidance and support
Ad spend paid directly to Google, not to me.
SEO
Build rankings that keep delivering without a cost per click.
- Keyword research and content planning
- On-page and technical optimisation
- Google Business Profile and local SEO
- Website and landing page optimisation
- Ongoing content and copy improvements
- Live performance dashboard
- Reporting as often as you want it
- Free social media guidance and support
No cost per click. Ever.
Every plan includes
No account manager, no junior, no hand-offs. You call me, I answer.
I optimise the pages your traffic lands on, not just the campaigns sending it.
Weekly, monthly, quarterly, whatever suits you. In plain English, not jargon.
See what your budget is doing any time you like, without having to ask me.
Advice and support at no cost. Full management is priced separately on what you need.
Give notice whenever you like. I keep clients on results, not on paperwork.
All prices are final. No VAT is charged.
You are not talking to an account manager. You are talking to Max.
I have spent over 12 years in search marketing working with businesses of all shapes and sizes. WAX Goodman exists because small and growing businesses deserve proper marketing without the big agency price tag or the layers of account management that come with it.
I work with dental practices across the UK. Whether you are in Kent, London or anywhere in between, the approach is the same: understand which treatments matter to you, get you in front of the patients searching for them, and make every pound count.
When you work with WAX, you work directly with me. No hand-offs, no passing you around a team. Just honest work and transparent results.
Common questions
Something not answered here? Get in touch and I will get straight back to you.