PPC and SEO for architects
I get architects in front of the people planning projects worth taking on, and keep you there when the ads are switched off. Twelve years in search, run by me personally. No agency layers and no contracts.
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Your next commission is being searched for right now
Homeowners planning extensions, developers scoping sites and businesses fitting out premises all start on Google. Most practices win work on referral alone and never appear when somebody searches without a recommendation to go on.
Fewer enquiries, better ones
You do not need volume. One right project beats twenty tyre-kickers and a fortnight of unpaid pitching. I build campaigns that filter hard on project type and budget signals before anyone reaches your inbox.
Target the areas you want to work in
There is no point appearing for projects you would turn down. I target the specific boroughs, postcodes and conservation areas where the work you actually want to take on happens.
Stop relying on referral alone
Referral is excellent until it goes quiet, and it always goes quiet eventually. Search gives you a second pipeline that you own rather than one that depends on who your last client happens to know.
Two channels. One specialist. Both pointed at Google.
I do not sell packages of things you do not need. For an architecture practice, two channels move the needle, and I run both of them myself.
Google Ads
Appear at the top of Google when somebody is actively looking for an architect for a project in your area. Fast, targeted and measurable from the first week.
- Campaigns targeting project-led searches like "architect for house extension" and "loft conversion architect"
- Negative keywords blocking the solution architect, cloud architect and jobs traffic that drains architecture budgets
- Location targeting limited to the boroughs and postcodes you actually want to work in
- Ad copy built around RIBA stages, planning experience and the project types you want
- Landing page management so enquiries arrive with enough detail to qualify
- Ongoing bid management and campaign optimisation
SEO
Build organic visibility for the searches prospective clients make while they are still deciding whether to appoint anyone at all. Rankings keep delivering without a cost per click.
- Keyword targeting around project types: extensions, loft conversions, new builds, listed buildings
- Local SEO and Google Business Profile optimisation for architect searches in your area
- Project pages structured around your completed work, which is what prospective clients actually browse
- Technical SEO and image optimisation, since practice websites are image-heavy and usually slow
- Content answering the questions clients ask before they appoint anyone
PPC and SEO together
Run separately, each channel leaves money on the table. Run together, they make each other cheaper and stronger.
- Real search data from your ads shows me which project types are worth ranking for organically
- Strong organic rankings let you pull your paid bids back on the same terms
- Holding the ad slot and the Maps result on one search doubles your share of the click
- One plan, one dashboard, one person accountable for all of it
- £1,000 a month for both rather than £1,500 for the two separately
I also do web design and social media. Neither is part of these plans, but I will give you honest guidance on both at no cost, and price them separately if you want them handled properly.
For practices at every stage
Whether you are a sole practitioner or running a small studio, I build the strategy around the work you actually want to win.
Sole practitioners
Running everything yourself and wanting a steady flow of the right enquiries without chasing every lead that comes in.
Small practices
A handful of staff, looking to grow beyond referral and get selective about which projects you take on.
Residential specialists
Extensions, loft conversions and listed buildings, where homeowners search directly rather than going through a contact.
Practices tired of pitching
If you are spending unpaid hours pitching for work you may not win, visibility brings clients who arrive already sold on you.
Simple. Transparent. No jargon.
I make search marketing easy to understand so you can focus on the projects coming in, not on trying to decode an agency report.
Free consultation and audit
I look at your current visibility, understand the project types and areas you want more of, and identify where the biggest opportunities sit for your practice specifically.
A plan built on what you want to win
I recommend where the budget goes between paid and organic based on your goals, not on what is easiest for me to sell you.
I get to work
Campaigns go live, your site gets optimised, and enquiries start arriving from people who found you directly rather than through a contact.
Refine and build
I report as often as you want, in plain English. No vanity metrics, just an honest view of what is working and what I am changing.
What good search marketing delivers for architects
Max has done our digital marketing campaigns from start to finish and it has been a great success. Quality leads in the right areas with no nuisance leads. We would highly recommend.
Verified WAX Goodman Client, Construction Company, Cornwall
Simple pricing. No hidden fees. No tie-ins.
One monthly fee for architecture practices, billed on a rolling basis. Cancel any time with notice. Your ad spend is paid directly to Google and stays entirely separate from what you pay me.
Google Ads
Get to the top of Google today. Results from week one.
- Keyword research and full campaign builds
- Ad copy writing, testing and optimising
- Regular, hands-on account optimisation
- Website and landing page management
- Conversion tracking set up properly
- Live performance dashboard
- Reporting as often as you want it
- Free social media guidance and support
Ad spend paid directly to Google, not to me.
Search Engine Marketing
Google Ads and SEO together. Paid and organic, working as one.
- Everything in both plans
- Paid search data feeding your SEO strategy
- Organic rankings cutting your ad costs
- One combined dashboard for both channels
- A single plan across every Google result
- Website and landing page management
- Reporting as often as you want it
- Free social media guidance and support
Ad spend paid directly to Google, not to me.
SEO
Build rankings that keep delivering without a cost per click.
- Keyword research and content planning
- On-page and technical optimisation
- Google Business Profile and local SEO
- Website and landing page optimisation
- Ongoing content and copy improvements
- Live performance dashboard
- Reporting as often as you want it
- Free social media guidance and support
No cost per click. Ever.
Every plan includes
No account manager, no junior, no hand-offs. You call me, I answer.
I optimise the pages your traffic lands on, not just the campaigns sending it.
Weekly, monthly, quarterly, whatever suits you. In plain English, not jargon.
See what your budget is doing any time you like, without having to ask me.
Advice and support at no cost. Full management is priced separately on what you need.
Give notice whenever you like. I keep clients on results, not on paperwork.
All prices are final. No VAT is charged.
You are not talking to an account manager. You are talking to Max.
I have spent over 12 years in search marketing working with businesses of all shapes and sizes. WAX Goodman exists because small and growing businesses deserve proper marketing without the big agency price tag or the layers of account management that come with it.
I work with architecture practices across the UK. Whether you are in Kent, London or anywhere in between, the approach is the same: understand the work you want, get you in front of the people commissioning it, and make every pound count.
When you work with WAX, you work directly with me. No hand-offs, no passing you around a team. Just honest work and transparent results.
Common questions
Something not answered here? Get in touch and I will get straight back to you.