Marketing for locksmithsthat keeps the phone ringing
Get more calls from people who need a locksmith right now, and more of the higher-value security work too. I help locksmiths win work directly from Google with SEO, Google Ads and websites, all run personally by me.
- Certified Google Partner
- 12+ years in search marketing
- Monthly rolling, no contracts
- Direct access to Max
Locksmith searches are some of the most urgent on Google
When someone is locked out, they are not browsing. They search, look at the top few results and call the locksmith that looks local and trustworthy. Being visible and credible at that moment is the difference between winning and losing the job.
Win the emergency call
Someone locked out at 11pm calls the first credible locksmith they find. Ads, Maps rankings and a fast mobile site make sure that is you.
Beat the directories
Lead aggregators and national directories crowd locksmith results. A strong local presence puts your own business in front of customers directly.
Grow beyond lockouts
Lock upgrades, access control, safes and commercial contracts bring higher value and more predictable revenue. I build campaigns and pages for all of it.
Everything your locksmith business needs to win online, from one person
I do not sell packages of things you do not need. Start with the channel that will move the needle fastest, and add the rest when it makes commercial sense.
PPC and Google Ads for locksmiths
Get your phone ringing with customers who need a locksmith right now.
- Campaigns for lockout, emergency and lock change searches
- Call-focused ads with scheduling around your hours
- Local Service Ads set up where they are available for your category
- Call tracking so you know which jobs the ads paid for
SEO for locksmiths
Rank for locksmith searches across your area and win work without paying per click.
- Google Business Profile optimisation to rank in the Maps results
- Service pages for lockouts, lock changes, upgrades and access control
- Location pages for every area you cover
- A review strategy and accreditation badges that build trust
Web design for locksmiths
A fast, mobile-first website built to turn visitors into calls.
- Click-to-call buttons visible on every screen
- Accreditations, insurance and DBS checks displayed clearly
- Clear call-out information so customers know what to expect
- Built on Squarespace so you can update it yourself
- Pay up front, spread it over 3 to 12 months or include it in your retainer
Social media for locksmiths
Stay visible to local homeowners and businesses between call-outs.
- Content ideas around home security advice and completed jobs
- Posting management across Facebook and Instagram
- Guidance on using local community groups to win work
Google Ads and SEO together for locksmiths
Run separately, each channel leaves money on the table. Run together, they make each other cheaper and stronger.
- Real search data from your ads shows which terms are worth ranking for
- Strong organic rankings let you pull paid bids back on the same terms
- Holding the ad and the Maps result doubles your share of the click
- One plan, one dashboard and one person accountable for all of it
For locksmith businesses at every stage
Whether you are just starting out or ready to scale, the strategy is built around your goals, your area and your margins.
Sole trader locksmiths
Owner-operators who want a steady flow of local calls without paying lead platforms per enquiry.
Growing locksmith companies
Businesses with a small team looking to expand into new areas or add commercial work.
Commercial locksmiths
Businesses targeting property managers, letting agents and facilities teams for regular work.
Locksmiths losing ground to directories
Businesses pushed down by aggregators who want to own their leads again.
Simple, transparent and jargon-free
Free consultation and audit
I review your current online presence, see how you stack up against other locksmith businesses near you and pinpoint the biggest opportunities.
A plan built for you
I recommend the right mix of channels for your goals and budget, with no padding and nothing you do not need.
I get to work
Campaigns go live, your website and Google Business Profile get optimised, and enquiries start coming to you directly.
Report, refine, grow
You get plain-English reporting on your schedule and a live dashboard, and I keep building on what works month after month.
You are not talking to an account manager. You are talking to Max.
I have spent over 12 years in search marketing, working with businesses of every size. WAX Goodman exists because small businesses deserve proper marketing without the big agency price tag or the layers of account management that come with it.
When you work with me, you work directly with me. No hand-offs, no passing you around a team. Just honest work and transparent results.
"Max has done our digital marketing campaigns from start to finish and it has been a great success. Quality leads in the right areas with no nuisance leads. We would highly recommend."
Verified WAX Goodman client, construction company, CornwallSimple pricing. No hidden fees. No tie-ins.
One monthly fee, billed on a rolling basis. Your ad spend is paid directly to Google and stays entirely separate from what you pay me.
Google Ads
Get to the top of Google today, with results from week one.
- Keyword research and full campaign build
- Ad copy writing, testing and optimising
- Conversion tracking set up properly
- Landing page management
- Live performance dashboard
Ad spend paid directly to Google, not to me.
Get startedGoogle Ads and SEO
Paid and organic working as one. Save £500 every month.
- Everything in both plans
- Ad data feeding your SEO strategy
- Organic rankings cutting your ad costs
- One combined dashboard
- One plan across every Google result
Ad spend paid directly to Google, not to me.
Get startedSEO
Build rankings that keep delivering without a cost per click.
- Keyword research and content planning
- On-page and technical optimisation
- Google Business Profile and local SEO
- Ongoing content and copy improvements
- Live performance dashboard
No cost per click. Ever.
Get startedA new website for your locksmith business, without the big upfront bill
Your website is where every ad click and every Google search ends up. If it is slow, dated or hard to use on a phone, you are paying to send people somewhere that loses them. I design and build fast, mobile-first Squarespace websites for locksmith businesses, built to rank and built to convert.
- Bespoke design, never a recycled template
- Written and structured for SEO from day one
- Conversion tracking and Google Business Profile linked up
- Built on Squarespace, so you can make changes yourself
Pay up front
One bespoke price, quoted on exactly what your business needs after a free consultation.
Spread the cost
Split your website into monthly payments over anywhere from 3 to 12 months, so cash flow is never the reason to put it off.
Include it in your retainer
Taking Google Ads and SEO? Your new website can be built into that monthly retainer, so your site, your ads and your rankings are covered by one payment.
Marketing for locksmiths: common questions
Something not answered here? Message me and you will get a straight answer from me.
How much does marketing for locksmiths cost?
Google Ads management is £750 a month and SEO is £750 a month. Both together are £1,000 a month rather than £1,500, saving you £500 every month. Websites are priced on what you need, and you can pay up front, spread the cost over 3 to 12 months or include it in your Google Ads and SEO retainer. Social media management is £1,000 a month. Everything is monthly rolling and no VAT is charged.
Is my ad spend included in the price?
No, and that is deliberate. Your ad spend goes straight to Google from your own account, which you own and can see into at any time. My fee covers the strategy, builds, ad copy, optimisation and reporting. Nothing is marked up in between.
How much should I spend on Google Ads?
Locksmith searches are competitive, so I would rather you spend properly across a tight radius than thinly across a wide one. For most locksmiths I recommend starting at around £1,000 a month in ad spend. The money goes straight to Google from your own account.
Can I spread the cost of a new website?
Yes. Every website is quoted on what your locksmith business actually needs, and you can pay up front or spread the cost over anywhere from 3 to 12 months. If you are also taking Google Ads and SEO, the website can be included in that monthly retainer, so your site, your ads and your rankings are all covered by one payment.
Is Google Ads worth it for a locksmith?
For most locksmiths it is one of the highest-return channels available. Locksmith searches are urgent and the customer is ready to call. With tight targeting, good ad copy and a fast landing page, campaigns can deliver a strong return on a modest budget.
The locksmith market is crowded with directories. Can you still get results?
Yes. Much of the competition comes from national directories and aggregators rather than local locksmiths with well-optimised profiles. There is real opportunity to outrank them for local searches with the right SEO and Google Business Profile work.
Can you help me win more commercial work?
Yes. Commercial buyers like property managers and letting agents search differently and are often cheaper to reach. I target those searches and build the credibility signals they look for before awarding work.
Do you work with locksmith businesses outside Kent?
Yes. I am based in Sidcup, Kent, but I work with locksmith businesses right across the UK. Search marketing does not need me to be on your doorstep, and the approach is the same wherever you are.
Am I tied into a long-term contract?
No. Everything is monthly rolling. If you want to stop, you give notice and that is it. I would rather keep clients because the work is delivering than because a contract says they have to stay.
Ready to grow your locksmith business?
No hard sell and no jargon. Send me a message using the form below, or drop me a WhatsApp and you will hear back from me, not a sales team.