Marketing for gymsthat grows your membership
Win more members, fill more classes and hold your own against the budget chains. I help independent gyms and fitness studios get found by local people ready to join, with SEO, Google Ads and websites run personally by me.
- Certified Google Partner
- 12+ years in search marketing
- Monthly rolling, no contracts
- Direct access to Max
People choose their gym on Google, then on your website
Someone looking for a new gym searches nearby, compares the Maps results and checks prices, opening hours, classes and reviews before they visit. The budget chains spend heavily on the broad searches. Independents win on the local, specific ones, and on giving people a reason to walk through the door.
Win the gym near me search
A fully optimised Google Business Profile with photos, opening hours, classes and plenty of reviews puts you in the top three when local people search for a gym nearby.
Turn searches into trial visits
Free passes, trial weeks and joining offers convert far better than a price list. I build campaigns and landing pages around the offer that gets people through the door.
Fill classes and keep members
Classes, PT add-ons and community content give members reasons to stay. Your website and social channels should be doing that work between visits.
Everything your gym needs to win online, from one person
I do not sell packages of things you do not need. Start with the channel that will move the needle fastest, and add the rest when it makes commercial sense.
PPC and Google Ads for gyms
Reach local people actively searching for a gym, a class or a trial pass near them.
- Campaigns for gym, class and studio searches within a tight radius
- Budgets weighted towards January and the spring surge
- Trial pass and joining offer landing pages built to convert
- Sign-up and enquiry tracking so you can see the cost per new member
SEO for gyms
Rank for the searches local people make when choosing a gym, and win members without paying per click.
- Google Business Profile optimisation with photos, classes and opening hours
- Pages for each class type, facility and membership option
- Local pages for the areas your members travel from
- A review strategy that keeps fresh reviews coming in
Web design for gyms
A website that sells the experience and makes joining effortless.
- Clear membership options and a simple way to join or book a trial
- Class timetables that are easy to read on mobile
- Photo and video galleries that show off your space
- Integration with your booking or membership platform
- Pay up front, spread it over 3 to 12 months or build it into your monthly support
Social media for gyms
Show local people what training with you actually feels like.
- Content calendars built around classes, coaches, members and challenges
- Posting management across Instagram, Facebook and TikTok
- Guidance on turning followers into trial visits
Google Ads and SEO together for gyms
Run separately, each channel leaves money on the table. Run together, they make each other cheaper and stronger.
- Real search data from your ads shows which terms are worth ranking for
- Strong organic rankings let you pull paid bids back on the same terms
- Holding the ad and the Maps result doubles your share of the click
- One plan, one dashboard and one person accountable for all of it
For gyms and fitness studios at every stage
Whether you are just starting out or ready to scale, the strategy is built around your goals, your area and your margins.
Independent gyms
Owner-run gyms competing with the budget chains for local members.
Boutique fitness studios
Studios offering classes like spin, HIIT, yoga or reformer Pilates who need full classes every week.
Strength and performance gyms
Specialist gyms for strength, CrossFit-style training, boxing or martial arts.
Multi-site gyms
Growing operators who need each site visible in its own area.
Simple, transparent and jargon-free
Free consultation and audit
I review your current online presence, see how you stack up against other gyms and fitness studios near you and pinpoint the biggest opportunities.
A plan built for you
I recommend the right mix of channels for your goals and budget, with no padding and nothing you do not need.
I get to work
Campaigns go live, your website and Google Business Profile get optimised, and enquiries start coming to you directly.
Report, refine, grow
You get plain-English reporting on your schedule and a live dashboard, and I keep building on what works month after month.
You are not talking to an account manager. You are talking to Max.
I have spent over 12 years in search marketing, working with businesses of every size. WAX Goodman exists because small businesses deserve proper marketing without the big agency price tag or the layers of account management that come with it.
When you work with me, you work directly with me. No hand-offs, no passing you around a team. Just honest work and transparent results.
"Max has done our digital marketing campaigns from start to finish and it has been a great success. Quality leads in the right areas with no nuisance leads. We would highly recommend."
Verified WAX Goodman client, construction company, CornwallTailored to your business. No hidden fees. No tie-ins.
Every business is different, so I quote on what you actually need rather than selling fixed packages. Tell me about your business and goals and I will recommend the right approach with a clear quote, on a monthly rolling basis. Your ad spend is paid directly to Google and stays separate from what you pay me.
Google Ads
Get to the top of Google today, with results from week one.
- Keyword research and full campaign build
- Ad copy writing, testing and optimising
- Conversion tracking set up properly
- Landing page management
- Live performance dashboard
Ad spend paid directly to Google, not to me.
Get a quoteGoogle Ads and SEO
Paid and organic working as one, so each makes the other stronger.
- Everything in both plans
- Ad data feeding your SEO strategy
- Organic rankings cutting your ad costs
- One combined dashboard
- One plan across every Google result
Ad spend paid directly to Google, not to me.
Get a quoteSEO
Build rankings that keep delivering without a cost per click.
- Keyword research and content planning
- On-page and technical optimisation
- Google Business Profile and local SEO
- Ongoing content and copy improvements
- Live performance dashboard
No cost per click. Ever.
Get a quoteA new website for your gym, without the big upfront bill
Your website is where every ad click and every Google search ends up. If it is slow, dated or hard to use on a phone, you are paying to send people somewhere that loses them. I design and build fast, mobile-first Squarespace websites for gyms and fitness studios, built to rank and built to convert.
- Bespoke design, never a recycled template
- Written and structured for SEO from day one
- Conversion tracking and Google Business Profile linked up
- Built on Squarespace, so you can make changes yourself
Pay up front
One bespoke price, quoted on exactly what your business needs after a free consultation.
Spread the cost
Split your website into monthly payments over anywhere from 3 to 12 months, so cash flow is never the reason to put it off.
Build it into your monthly support
Taking Google Ads and SEO? Your new website can be built into that monthly support, so your site, your ads and your rankings are covered by one payment.
Marketing for gyms: common questions
Something not answered here? Message me and you will get a straight answer from me.
How much does marketing for gyms cost?
It depends on your business, your goals and how much support you need, so I quote individually rather than selling fixed packages. Tell me about your business and I will recommend the right approach and send you a clear quote. Everything runs on a monthly rolling basis, and your ad spend is paid directly to Google, separate from my fee.
Is my ad spend included in the price?
No, and that is deliberate. Your ad spend goes straight to Google from your own account, which you own and can see into at any time. My fee covers the strategy, builds, ad copy, optimisation and reporting. Nothing is marked up in between.
How much should I spend on Google Ads?
For most gyms I recommend starting at around £1,000 a month in ad spend, focused tightly on your local area and weighted towards your busiest joining months. The money goes straight to Google from your own account, and I will tell you honestly what your area needs.
Can I spread the cost of a new website?
Yes. Every website is quoted on what your gym actually needs, and you can pay up front or spread the cost over anywhere from 3 to 12 months. If you are also taking Google Ads and SEO, the website can be included in that monthly support, so your site, your ads and your rankings are all covered by one payment.
Can an independent gym compete with the budget chains on Google?
Yes. The chains spend heavily on broad terms, but they are rarely the most relevant result for a specific town or type of training. Strong reviews, a well-optimised Google Business Profile and tightly targeted campaigns regularly put independents ahead where it matters, in your local area.
When should a gym spend most on advertising?
January is the biggest month for gym searches by some distance, with another lift in spring ahead of summer. I weight budgets towards those periods and keep a steady presence the rest of the year, so you are not paying peak prices when fewer people are looking.
Should I advertise a free trial or a joining offer?
Usually, yes. A trial pass or joining offer gives people a low-risk reason to visit, and visits turn into memberships far more reliably than clicks on a price list. I build each offer its own landing page so we can see which one brings in the most members.
Do you work with gyms and fitness studios outside Kent?
Yes. I am based in Sidcup, Kent, but I work with gyms and fitness studios right across the UK. Search marketing does not need me to be on your doorstep, and the approach is the same wherever you are.
Am I tied into a long-term contract?
No. Everything is monthly rolling. If you want to stop, you give notice and that is it. I would rather keep clients because the work is delivering than because a contract says they have to stay.
Ready to grow your gym?
No hard sell and no jargon. Send me a message using the form below, or drop me a WhatsApp and you will hear back from me, not a sales team.