Win better projects for your architecture practice
We help architects and architecture practices across the UK attract the right clients, build a credible online presence, and create a consistent pipeline of enquiries beyond word of mouth and repeat referrals. No contracts, no big agency fees.
Get a Free Consultation Chat on WhatsAppMost architects rely on referrals. The ones growing fastest do not rely on them alone.
Referrals are valuable but they are not scalable, and they do not let you choose the type of work you take on. A strong digital presence attracts the right clients proactively, so you are building the practice you want rather than taking whatever comes through the door.
Credibility before the first conversation
Even when a client has been referred to you, the first thing they do is look you up online. Your website, your Google presence, and your social media all form an impression before you have said a word. We make sure that impression reflects the quality of your practice.
Attract the projects you actually want
A well-targeted digital strategy lets you attract specific project types, whether that is residential extensions, new builds, listed buildings, commercial fit-outs, or heritage work. You do not have to take on every enquiry when the right ones are coming to you directly.
Build a practice, not just a business
The architecture practices that grow with intention are the ones that have built a clear identity online and a consistent way of attracting clients who fit it. Digital marketing is how you create that consistency rather than leaving your pipeline to chance.
Every service your architecture practice needs to grow online
From search visibility to showcasing your portfolio, we cover every digital channel that helps architecture practices attract better clients and better projects.
SEO for architects
Get found by clients actively searching for an architect online. Long-term organic visibility that puts your practice in front of the right people at the right stage of their search.
- Keyword targeting around your project specialisms, location, and client type
- Service pages for specific project types such as extensions, new builds, listed buildings, and commercial projects
- Local SEO to attract clients searching for architects in your area
- Portfolio and case study pages structured for both search visibility and client persuasion
- Technical SEO and site speed to ensure Google ranks your practice above competitors
- Authority content that positions your practice as a specialist in your chosen areas
Web design for architects
Your website is your most important business development tool. It needs to be visually compelling, easy to navigate, and built to convert visitors into enquiries while ranking well on Google.
- Clean, considered design that reflects the quality and ethos of your practice
- Portfolio and project pages that showcase your work to its best advantage
- Mobile-first, fast-loading build for clients researching on any device
- Clear enquiry and consultation journey from first visit to contact
- SEO foundations built in from day one so your site is ready to rank from launch
- Copywriting that communicates your expertise, process, and values clearly
Social media for architects
Build your practice's reputation and stay front of mind with prospective clients. Social media lets you share your process, your thinking, and your completed projects with an audience that is actively interested in design.
- Organic content calendar built around your projects, process, and expertise
- Post ideation and direction so you know exactly what to create and why
- Copywriting and caption writing for every post
- Paid social campaigns targeting homeowners and developers in your area with relevant project budgets
- LinkedIn strategy for practices targeting commercial clients, developers, or planning authorities
- Remarketing to people who have visited your website but not yet made contact
Google Ads for architects
Reach prospective clients at the exact moment they are searching for an architect. Targeted campaigns that put your practice in front of the right people while they are actively considering their options.
- Campaigns targeting searches like "architect near me", "residential architect", and project-specific terms
- Geographic targeting to reach clients in the areas and locations you work
- Ad copy crafted to reflect your specialism, quality positioning, and areas of expertise
- Landing page management to convert clicks into consultation requests
- Budget management to ensure every pound reaches the most relevant audience
For architecture practices at every stage of growth
Whether you are a sole practitioner looking to build your client base or an established practice wanting to attract a better calibre of project, we build the strategy around your goals.
Sole practitioners and small practices
Architects working independently or in small teams who want to build a consistent pipeline of the right enquiries rather than relying solely on referrals and repeat clients.
Practices with a defined specialism
Architects who specialise in a particular project type, whether residential, heritage, commercial, or sustainable design, and want to be the obvious choice when clients search for that specialism.
Practices targeting higher-value projects
Established architects who want to move upmarket, attract larger commissions, or build relationships with developers and commercial clients rather than continuing to take on smaller domestic work.
Practices with strong work but low visibility
If your completed projects are impressive but your enquiries do not reflect your quality, the problem is visibility. We make sure the right clients find you, see your work, and understand why you are the right choice.
Simple. Transparent. No jargon.
We make digital marketing easy to understand and easy to trust, so you can focus on your projects and your clients rather than your marketing.
Free consultation and audit
We review your current online presence, understand your practice, your project specialisms, and the type of clients you want to attract, and identify where the biggest opportunities are to grow your enquiries.
Tailored strategy
We recommend the right mix of channels for your goals and budget. For architecture practices this often means a combination of SEO for long-term visibility and social media for portfolio reach, with Google Ads where immediate enquiry volume is needed.
We get to work
Your content calendar is built, campaigns go live, and your online presence starts reaching the clients you want to work with. Everything is handled for you while you focus on delivering outstanding projects.
Grow, refine, repeat
We report clearly each month on what is working, refine the approach as your practice evolves, and build a consistent pipeline of the right enquiries month after month.
What good digital marketing delivers for architects
Working with Max at WAX has been a game-changer for our business. He truly understands how to improve visibility and generate quality leads. Since implementing his strategies, we have seen a clear increase in organic traffic and enquiries. He goes above and beyond and really takes the time to understand your business.
Verified WAX Goodman Client, Beauty Aesthetics Clinic, Bromley
You are not talking to an account manager. You are talking to Max.
I have spent over 12 years in digital marketing working with businesses where quality, reputation, and considered buying decisions are everything. WAX Goodman exists because professional services and creative businesses deserve proper digital marketing without the big agency price tag or the lack of transparency that so often comes with it.
We work with architecture practices across the UK. Whether you are based in London, Kent, or anywhere else in the country, the approach is the same: understand your practice, your ideal client, and your ambitions, then build a strategy that consistently attracts the right projects.
When you work with WAX, you work directly with me. No junior staff, no hand-offs. Just honest work and transparent results.
Common questions
Something not answered here? Get in touch and we will get straight back to you.