Win better jobs for your building business
We help builders and construction companies across the UK get found online, generate quality leads, and build a digital presence that attracts the right clients and the right projects. No contracts, no big agency fees.
Get a Free Consultation Chat on WhatsAppHomeowners and developers are searching for builders online every single day
Most building businesses grow through word of mouth. That is fine until it is not. A strong digital presence means you are attracting quality enquiries consistently, picking the projects that suit you, and not having to take on every job that comes through the door just to keep the team busy.
Stop competing on price, start competing on reputation
Builders who win on price are always vulnerable to someone cheaper. Builders who win on reputation and trust command better rates and attract better clients. A strong digital presence builds that reputation proactively, not just through the slow accumulation of word of mouth.
Choose the work you take on
When enquiries come from your own digital channels, you get to choose. Want more extensions and less small maintenance jobs? More commercial work? More high-value new builds? The right digital strategy attracts the specific type of work you want rather than whatever happens to come through referrals.
Build a pipeline, not just a project
Building businesses that grow with confidence are the ones that always have work in the pipeline. Digital marketing builds that pipeline consistently so you are never scrambling for the next job when the current one finishes.
Every service your building business needs to grow online
From getting found on Google to showcasing your completed projects, we handle every channel that drives quality enquiries for builders and construction companies.
SEO for builders
Get found by homeowners and developers searching for a builder in your area. Long-term organic visibility that generates consistent, quality enquiries without paying for every click.
- Keyword targeting around your project types, services, and locations
- Service pages for specific work such as extensions, loft conversions, new builds, and renovations
- Local SEO and Google Business Profile optimisation for Maps visibility
- Review generation strategy to build credibility and trust online
- Technical SEO and site speed improvements for mobile searchers
- Location pages targeting every area you serve
Google Ads for builders
Appear at the top of Google immediately when homeowners and developers search for builders in your area. Fast, targeted, and measurable from day one.
- Campaigns targeting searches like "builder near me", "extension builder", and "loft conversion specialist"
- Location targeting limited to your specific service area
- Ad copy built around trust signals, accreditations, and the quality of your work
- Landing page management to convert clicks into genuine project enquiries
- Negative keyword management to filter out small or irrelevant jobs
- Ongoing optimisation to improve lead quality month on month
Social media for builders
Showcase your completed projects, build local credibility, and stay front of mind with homeowners in your area who are planning or considering building work.
- Organic content calendar built around your projects, progress updates, and completed work
- Post ideation and direction so you know exactly what to photograph on site
- Copywriting and caption writing for every post
- Paid social campaigns targeting homeowners in your area who are likely planning building projects
- Remarketing to website visitors who have not yet made contact
- Before and after content to demonstrate the quality and impact of your work
Web design for builders
A professional website that builds instant trust, showcases your best work, and makes it easy for potential clients to enquire. Built with SEO in mind from the very start.
- Clean, professional design that reflects the quality of your builds
- Project gallery and case study pages to showcase completed work
- Mobile-first, fast-loading pages for clients browsing on any device
- Trust signals prominently displayed: accreditations, insurance, reviews, and years of experience
- Individual service pages for extensions, conversions, new builds, and commercial work
- SEO foundations built in from day one
For building businesses at every stage of growth
Whether you are a sole trader just starting out or an established construction company looking to attract a better calibre of project, we build the strategy around your goals.
Sole traders and small building firms
Owner-operators and small teams looking to build a consistent pipeline of quality enquiries, reduce reliance on word of mouth, and stop competing purely on price.
Growing construction companies
Established businesses with a team looking to scale, expand into new areas, take on larger projects, or attract commercial clients alongside domestic work.
Specialist builders
Builders with a specialism in extensions, loft conversions, new builds, renovations, or commercial construction who want to build visibility for that specialism and attract the projects they do best.
Builders tired of poor-quality leads
If you have spent money on directories or lead platforms and ended up with time-wasters, tyre-kickers, and unrealistic budgets, we build channels that attract serious clients directly to you.
Simple. Transparent. No jargon.
We make digital marketing straightforward so you can focus on running your sites and managing your team, not trying to work out what your marketing is doing.
Free consultation and audit
We look at your current online presence, understand your business, the types of projects you want more of, and your service area, then identify where the biggest opportunities are to generate better enquiries.
Tailored strategy
We recommend the right mix of channels for your goals and budget. For builders this often means local SEO and Google Ads working together, with social media to build credibility and showcase your work to a wider local audience.
We get to work
Campaigns go live, your site gets optimised, and your online presence starts attracting the right kind of enquiries. Everything is handled for you while you focus on delivering quality work on site.
Grow, refine, repeat
We report clearly each month on what your marketing is delivering, refine what is working, and build a consistent pipeline of quality project enquiries month after month.
What good digital marketing delivers for builders
Max has been doing all the digital marketing for my building firm that I started last year and it has been a pleasure to work with him. His advice and guidance has helped me massively and my business has already started seeing the results.
Verified WAX Goodman Client, Building Firm, Sidcup
You are not talking to an account manager. You are talking to Max.
I have spent over 12 years in digital marketing helping small and growing businesses build a consistent pipeline of the right customers. WAX Goodman exists because businesses like yours deserve proper digital marketing without the big agency price tag, the jargon, or the long-term contracts that keep you locked in rather than delivering results.
We work with builders and construction companies across the UK. Whether you are based in Kent, Cornwall, or anywhere in between, the approach is the same: understand your business, target the right clients, and build a pipeline of enquiries you can rely on.
When you work with WAX, you work directly with me. No junior staff, no hand-offs. Just honest work and transparent results.
Common questions
Something not answered here? Get in touch and we will get straight back to you.