Build your customer base from day one
We help startups and new businesses across the UK get online, get found, and start generating customers without burning budget on channels that do not deliver. No contracts, no big agency fees, no minimum spend.
Get a Free Consultation Chat on WhatsAppGetting your digital foundations right from the start saves you money and time later
Most startups either do nothing online and rely on word of mouth, or throw budget at channels before they understand which ones work for their business. The smart approach is to get the right foundations in place from the beginning and build from there.
Start as you mean to go on
The digital choices you make in your first six months have a long-lasting impact. A well-built website, a properly set up Google Business Profile, and the right early SEO work give you a foundation that compounds in value over time. Getting it wrong early means paying to fix it later.
Make every penny of your budget count
Startup budgets are tight and every pound matters. We focus on the highest-impact channels for your specific business rather than running everything at once, so you are not spreading a limited budget too thin and getting mediocre results across the board.
Build channels you own, not ones you rent
Paid ads stop the moment you stop paying. SEO, organic social, and a well-optimised Google Business Profile are assets that keep delivering even when your budget is under pressure. We help you build both from the start.
Everything a startup needs to build an online presence that works
From your first website to your first paid campaign, we cover every channel that matters for early-stage businesses trying to get traction without wasting money.
Web design for startups
Your website is the foundation of everything. It needs to look credible, load fast, convert visitors into enquiries, and be built with SEO in mind from day one, all without costing a fortune.
- Clean, professional design that builds credibility from the first visit
- Mobile-first, fast-loading build that Google rewards with higher rankings
- Clear messaging and calls to action designed to convert visitors into customers
- SEO foundations built in from the start so you are not playing catch-up later
- Copywriting that communicates what you do, who you do it for, and why you
- Fixed project fee with no ongoing commitment required
SEO for startups
SEO takes time to build but it is the most cost-effective long-term channel for most businesses. Starting early means you are ranking and generating organic traffic while your competitors are still catching up.
- Keyword research to identify the searches your target customers are making
- On-page optimisation to give your site the best possible foundation to rank
- Local SEO and Google Business Profile setup if you serve a specific area
- Content strategy to build authority and visibility over time
- Technical SEO to make sure Google can properly crawl and index your site
- Monthly reporting on rankings, traffic, and what we are doing next
Google Ads for startups
When you need customers now rather than in six months, Google Ads delivers. A well-managed campaign puts you in front of people actively searching for what you offer from day one.
- Campaign setup targeted at the searches most likely to deliver customers for your specific business
- Honest budget recommendation based on your market, not just what we can charge
- Ad copy that communicates your offer clearly and drives the right clicks
- Landing page management to maximise the return on every penny spent
- Ongoing optimisation to improve performance as data builds
- Your ad spend goes directly to Google, fully separate from our management fee
Social media for startups
Social media is often the fastest way for a new business to build brand awareness and reach its first customers, especially for B2C businesses and those with a visual product or service.
- Platform recommendation based on where your customers actually spend their time
- Organic content calendar and posting management to build an audience from scratch
- Post ideation and direction so you know exactly what content to create
- Paid social campaigns to accelerate reach and generate early customers
- Audience targeting built around your ideal customer profile
- Your ad spend goes directly to the platform, separate from our management fee
For founders who want to get digital right from the start
We work with startups and early-stage businesses across all sectors. The common thread is a founder who wants to build something properly rather than just throw things at the wall and hope.
Pre-launch startups
Businesses that are not live yet but want to get their website, SEO foundations, and social presence set up properly before they launch so they hit the ground running from day one.
Newly launched businesses
Businesses that are live but not yet getting the online traction they expected. Whether it is a website that is not converting, no visibility on Google, or social channels that are not gaining ground, we identify what needs fixing and fix it.
Solo founders and small teams
Founders who are wearing every hat and do not have the time or the expertise to manage their own digital marketing properly. We handle it so they can focus on building the business.
Businesses on a lean budget
Startups that need every pound to work hard. We are honest about what is achievable at different budget levels and always recommend starting with the highest-impact channels rather than spreading thin across everything.
Simple. Transparent. No jargon.
We make digital marketing easy to understand so you can make informed decisions about where your budget goes and why, rather than just trusting that someone else knows best.
Free consultation
We start by understanding your business, your customers, your goals, and your budget. No obligation, no sales pitch. Just an honest conversation about what digital marketing can realistically deliver for your specific situation.
Prioritised strategy
We recommend the right starting point for your business and budget. For most startups that means getting the website and SEO foundations right first, then layering in paid channels once the basics are in place. We never recommend spending on channels before you are ready.
We build and launch
Your website goes live, campaigns launch, and your online presence starts generating visibility and customers. Everything is handled for you so you can focus on the business itself rather than the marketing that supports it.
Learn, refine, and scale
As data builds and your business grows, we refine what is working and scale up the channels delivering results. Your strategy evolves with your business so you are always investing in the right things at the right time.
What getting digital right from the start delivers
Max at WAX Goodman helped me with my entire website build for launching my new business. Genuinely so pleased with the results, had great feedback and already getting visibility in a matter of days. Would seriously recommend to any small business.
Verified WAX Goodman Client, New Business Launch, Sidcup
You are not talking to an account manager. You are talking to Max.
I have spent over 12 years in digital marketing working with businesses at every stage of growth, from brand new startups to established names. I know what works early on, what can wait, and what is a waste of money when your budget is tight. WAX Goodman exists to give founders access to that experience without the big agency price tag.
We work with startups and new businesses across the UK. No minimum budget, no long-term contracts, and no generic off-the-shelf strategies. Just honest advice and the right work done in the right order.
When you work with WAX, you work directly with me. No junior staff, no hand-offs, and no surprises on your invoice at the end of the month.
Common questions
Something not answered here? Get in touch and we will get straight back to you.