A luxury car finance brand, twice as visible in six months.
Thin pages, weak titles and barely any model coverage had a premium lender stuck on page three. Here is what I changed, and what happened next.
A premium product almost nobody could find.
The client finances high-value cars for buyers who expect the best. Their website did not reflect that. Pages were thin, titles were losing out to bigger lenders, and there were almost no pages for the specific makes and models people were actually typing into Google.
The job: get them found for both brand and model searches, and build a base solid enough for new pages to rank quickly.
Four jobs, all running at once.
Each one fed the others. The technical work made the new pages findable, the new pages widened their reach, and the title work sharpened how every result looked in Google.
Technical SEO
Fixed the crawl and indexing issues, tidied up site health and internal linking, so every page could be found and ranked without anything getting in the way.
Meta title optimisation
Rewrote the page titles to match what people actually search for, so each result reads clearly in the listing and earns its click.
On-page SEO for brand pages
Reworked the core brand and marque pages, the ones with the highest buying intent, with stronger structure, copy and on-page signals.
Model-specific car pages
Built dedicated pages for individual car models to catch all that long-tail, model-level demand. This is what sent impressions through the roof.
Visibility more than doubled.
Six months compared with the six months before, straight from Google Search Console.
About that click-through rate
CTR dipped while everything else climbed, and that is exactly what you would expect. When impressions more than double, you start showing up for a far wider spread of searches, plenty of them broader or further down the page, so the average gets pulled down even as total clicks go up. Now the visibility and rankings are there, lifting CTR on those new positions is the obvious next move.
Fancy being the next success story?
No hard sell, no jargon. Just a straight conversation with me about where your business could be ranking.
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