An aesthetics clinic, now top 3 on Google for the treatments that matter.
Rebuilt service pages and a full site-wide SEO revamp took a South East London clinic from also-ran to consistently top 3 for its priority treatments, and more than doubled local clicks along the way.
A busy market, and a website not pulling its weight.
Aesthetics is one of the most competitive local markets going. This South East London clinic had the treatments and the reputation, but their website was not showing up when local people searched for the exact things they offer. Service pages were weak, and the site had never had a proper SEO going over.
The job: rebuild the service pages properly, sort the SEO across the whole site, and get them ranking where the enquiries actually happen, at the top of page one.
Fix the pages that sell. Then fix everything around them.
In a market this competitive, a decent-looking website is not enough. Each treatment needs its own page built to rank and built to convert, sitting on a site that Google can read properly.
Service page rebuild
Rebuilt the treatment pages from the ground up. Proper structure, genuinely useful content on each treatment, and clear local relevance, so every priority service has a page strong enough to compete and clear enough to turn a visitor into an enquiry.
Site-wide SEO revamp
Overhauled the SEO across every page. Titles, on-page signals, structure and internal linking all reworked, so the new service pages had a solid site behind them rather than sitting on shaky foundations.
Priority treatments, consistently in the top 3.
Their priority services paired with their target location now sit consistently in the top 3 Google results. That is the part of page one where the clicks actually are.
Client and exact search terms kept confidential.
Local clicks more than doubled. So did the people landing on site.
Six months compared with the six months before, from Google Search Console and Google Analytics.
Why this one is different
Click-through rate held steady at 0.3% while clicks more than doubled. That matters. It means the growth did not come from clever wording alone, it came from genuinely ranking higher and being seen far more often by local people searching for these treatments. Returning users climbing 140% is the other good sign, as people are coming back rather than bouncing straight off.
Other businesses I have helped climb Google
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