Your Google Ads, run by one person. Not passed around a team.
I am Max. I manage Google Ads for small businesses in Sidcup and across Kent and South East London. You deal with me from the first call onwards, and every pound of your budget is spent where it actually brings in enquiries.
- 12+ years running paid search, Google Partner certified
- Monthly rolling. No contract, no tie-in, no notice period games
- Your ad spend goes straight to Google. My fee is separate and stated up front
- 80% client retention since 2024
Recognised by Google for certified expertise and proven campaign performance.
Start a conversation
Send me a few details and I will come back to you personally. No cost, no obligation, and no salesperson. Just me having a look at where you are and telling you honestly what I would do about it.
I will be back to you within one business day. If it is urgent, call 07984 677 872.
Please call 07984 677 872 or email max@waxgoodman.com and I will pick it up straight away.
Most local Google Ads accounts are quietly leaking money
Not because Google Ads does not work. Because the account was set up once, left alone, and nobody has looked at where the clicks are actually going since.
Radius targeting left on default, or set to "people interested in" your area rather than people in it.
People researching, comparing, or looking for a job. Not people ready to pick up the phone.
If conversion tracking is missing or double counting, every decision after that is guesswork.
Someone searching for one specific service lands on a page about everything, and leaves.
The words "free", "cheap", "DIY" and "salary" are burning through your daily budget.
Impressions and click-through rate, but nothing that tells you how many jobs it won you.
Everything handled, by the person you spoke to
No account managers, no hand-offs, no passing you around a team. The person who audits your account is the person who builds it and the person who runs it.
Targeting tight to your patch
Postcodes, radius, and towns set to where you actually work, with presence-only targeting so you pay for local people rather than distant browsers.
Keywords built on intent
Search terms that mean someone needs the job doing now, with a negative list that keeps the tyre kickers off your budget.
Ad copy that gets the click
Written and tested properly, matched to what the person typed, with call and location extensions so you can be phoned straight from the results page.
Tracking that actually works
Calls, form fills, and WhatsApp taps all counted once and counted properly. If it cannot be measured, it cannot be improved.
Budget you can see
Your spend goes directly to Google. My management fee is separate and agreed up front. The two are never blended together.
Reports in plain English
What you spent, how many enquiries it brought in, what each one cost, and what I am changing next month. No vanity metrics.
Work I have done for businesses like yours
Every figure below comes from a live client account. Read the full write-up on any of them.
Glass ecommerce, Google Ads
Rebuilt the account around profitable product lines and cut the spend that was never going to return.
Read the case studyGardening firm, local search
Built local visibility across the boroughs the business actually covers, and the enquiries followed.
Read the case studyAesthetics clinic
Took a clinic from invisible to competing properly in its target location for the treatments that pay.
Read the case studyI actually did not want to leave this review because I want WAX all to ourselves. They are so good at what they do. Pure lead generators! Money well spent.Verified WAX Goodman client, artificial grass supply and installation, Surrey
Four steps. No jargon anywhere in them.
You will know what is happening, what it costs, and what it brought back, at every stage.
Free audit
I look at your account, or at your market if you have not started yet, and tell you honestly what is being wasted and what is possible.
A realistic budget
I tell you what it actually costs to compete in your area for your services. If the numbers do not work, I will say so.
Build and launch
Campaigns, keywords, ad copy, targeting, and tracking all set up properly. Usually live within a week.
Improve every month
I keep working the account, cutting waste and pushing what converts, and report back in language you can act on.
This goes to Google, not to me. My management fee is separate and agreed with you before anything goes live.
I recommend a minimum of £1,000 a month on Google Ads
I would rather tell you this now than three months in. Below roughly £1,000 a month in ad spend, a local campaign struggles to gather enough data to work properly, and you end up paying for the learning without ever reaching the part where it pays you back.
- 1Google needs volume before it can optimise. Too few clicks and the bidding never learns which ones turn into enquiries.
- 2A thin budget runs out by mid morning. Your ads then sit switched off for the rest of the day, including the hours your customers actually search.
- 3Local service keywords are not cheap. In a competitive trade a single click can cost several pounds, so a small budget buys very few chances to win the job.
If £1,000 a month is not right for you yet, say so. I will not take the money and hope. There are cheaper routes that work better at a smaller budget, Local SEO and Local Service Ads among them, and I would rather point you at the right one than sell you the wrong one.
Talk to me about your budgetThe questions I get asked most
Not answered here? Call me and ask. It is a quicker way to find out.
What should a business my size be spending?
As a starting point I recommend a minimum of £1,000 a month in ad spend. Below that a local campaign rarely gets enough clicks to learn what is working, and the budget tends to run dry before lunchtime.
Above that minimum it depends on your services, your area, and who else is bidding. In the free audit I research your market and give you a real number rather than a range designed to make me look cheap. I will never push you to spend more than the account can sensibly use.
Is your fee on top of my ad budget?
Yes, and it is always kept separate. Your ad spend goes straight to Google and stays yours. My management fee is a clearly stated monthly amount. The two are never blended into one figure, so you can always see exactly what you are paying for.
Am I tied into a contract?
No. Everything is monthly rolling. If you want to stop, you give notice and you are responsible for the current month, nothing more. I would rather keep clients through results than through paperwork, and around 80% have stayed with me since 2024.
How quickly will I see enquiries?
Most accounts start getting clicks and enquiries within days of going live. The first month is mainly about gathering real data, then performance usually steps up from month two as I cut what is not working and push what is.
Can you take over an account someone else built?
Yes, and a lot of my work starts that way. I will audit what is there, show you exactly where the budget has been going, and take it over. You keep ownership of the account throughout, which is not always the case elsewhere.
Why you and not a bigger agency?
With an agency, the person who wins your business is rarely the person who does the work. With me they are the same person, every time. No hand-offs, no passing you around a team, and twelve years of experience pointed at one thing: making your budget work harder.
Fancy being the next success story?
No hard sell. No jargon. Just a straight conversation about what your ad budget is doing and what it could be doing instead.