PPC & SEO for Pest Control Companies | WAX Goodman
Search Engine Marketing for Pest Control

PPC and SEO for pest control businesses

I get pest control firms to the top of Google, paid and organic, and keep them there. Twelve years in search, run by me personally. No agency layers and no contracts.

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Twelve years in paid search and SEO
Monthly rolling, no contracts
The Opportunity

Pest control is one of the most searched-for local services in the UK

When someone has a pest problem, they need help fast. They go straight to Google. The question is whether your business appears before your competitors. The right digital marketing strategy makes sure it does.

90%
of pest control enquiries start with a Google search
High
intent searches mean customers are ready to book, not just browsing
Local
targeting puts your business in front of customers in your service area
24/7
your digital presence generates enquiries around the clock
⚡

High-intent customers ready to act

People searching for pest control are not browsing casually. They have a problem and they need it solved today. Digital marketing puts you in front of them at exactly the right moment, when the intent to book is at its highest.

📍

Target your exact service area

There is no point advertising to people you cannot reach. I configure every campaign to target the specific towns, postcodes, and radius areas you actually serve, so every penny of your budget is working for you.

📈

Build a pipeline, not just one-off jobs

Pest control firms that run paid search and SEO together build a consistent pipeline of new customers rather than relying on word of mouth. Ads bring the wasp nest call today. Rankings bring the next one for free.

What I Do

Two channels. One specialist. Both pointed at Google.

I do not sell packages of things you do not need. For a pest control firm, two channels move the needle, and I run both of them myself.

💰

Google Ads for pest control

Appear at the top of Google the moment someone searches for pest control in your area. Fast, targeted, and measurable from day one.

  • Campaigns targeting high-intent searches like "rat control near me" and "emergency pest control"
  • Location targeting limited strictly to your service area
  • Ad copy written around the urgency and trust signals pest control customers respond to
  • Landing page management to maximise conversion from every click
  • Ongoing bid management and campaign optimisation
🔍

SEO for pest control

Build long-term organic visibility for the searches your customers make every day. A well-ranked pest control website generates enquiries without a cost per click.

  • Keyword targeting around pest types, services, and locations
  • Local SEO and Google Business Profile optimisation
  • Service pages built around specific pests such as rodents, insects, and birds
  • Technical SEO and site speed improvements
  • Google Maps rankings to dominate local search results
🔗

PPC and SEO together

Run separately, each channel leaves money on the table. Run together, they make each other cheaper and stronger.

  • Real search data from your ads shows me which terms are worth ranking for organically
  • Strong organic rankings let you pull your paid bids back on the same terms
  • Holding the ad slot and the Maps result on one search doubles your share of the click
  • One plan, one dashboard, one person accountable for all of it
  • £1,000 a month for both rather than £1,500 for the two separately

I also do web design and social media. Neither is part of these plans, but I will give you honest guidance on both at no cost, and price them separately if you want them handled properly.

Who I Work With

For pest control businesses at every stage of growth

Whether you are just starting out or looking to scale an established business, I build a strategy around where you are and where you want to get to.

01

Solo pest controllers

Owner-operators who want a steady stream of local jobs without relying purely on word of mouth or referrals. I build the digital presence that keeps your diary full.

02

Growing pest control companies

Businesses with a small team looking to grow into new areas, take on more commercial contracts, or reduce their dependence on a single lead source.

03

Commercial pest control providers

Companies targeting restaurants, landlords, facilities managers, and businesses that need ongoing pest management contracts rather than one-off call-outs.

04

Businesses tired of paying for bad leads

If you have spent money on directories or lead generation platforms and ended up with poor-quality enquiries, I build channels you own and control directly.

How It Works

Simple. Transparent. No jargon.

I make digital marketing easy to understand so you can focus on the jobs coming in, not on trying to decode your agency's reports.

1

Free consultation and audit

I look at your current online presence, understand your service area and the types of jobs you want more of, and identify where the biggest opportunities are for your business specifically.

2

Tailored strategy

I recommend the right mix of channels for your goals and budget. Whether that is Google Ads for immediate results, SEO for long-term growth, or a combination of both, everything is built around your specific business.

3

I get to work

Campaigns go live, your site gets optimised, and your online presence starts generating enquiries. Everything is handled for you so you can focus on doing the jobs, not managing your marketing.

4

Grow, refine, repeat

I report clearly each month on what is working and what I am doing to improve it. No jargon, no vanity metrics. Just honest updates and a consistent focus on getting you more booked jobs.

Results That Speak

What good search marketing delivers for pest control

More
Inbound enquiries from customers ready to book
Local
Targeting that reaches your exact service area
Direct
Access to Max, never an account manager
£0
Hidden fees. Ever.
"

Max has done our digital marketing campaigns from start to finish and it has been a great success. Quality leads in the right areas with no nuisance leads. We would highly recommend.

Verified WAX Goodman Client, Construction Company, Cornwall

Pricing

Simple pricing. No hidden fees. No tie-ins.

One monthly fee for pest control firms, billed on a rolling basis. Cancel any time with notice. Your ad spend is paid directly to Google and stays entirely separate from what you pay me.

Google Ads

Get to the top of Google today. Results from week one.

£750 per month
  • Keyword research and full campaign builds
  • Ad copy writing, testing and optimising
  • Regular, hands-on account optimisation
  • Website and landing page management
  • Conversion tracking set up properly
  • Live performance dashboard
  • Reporting as often as you want it
  • Free social media guidance and support
Get started

Ad spend paid directly to Google, not to me.

Best value

Search Engine Marketing

Google Ads and SEO together. Paid and organic, working as one.

£1,500 £1,000 per month
Save £500 every month. That is £6,000 a year.
  • Everything in both plans
  • Paid search data feeding your SEO strategy
  • Organic rankings cutting your ad costs
  • One combined dashboard for both channels
  • A single plan across every Google result
  • Website and landing page management
  • Reporting as often as you want it
  • Free social media guidance and support
Get started

Ad spend paid directly to Google, not to me.

SEO

Build rankings that keep delivering without a cost per click.

£750 per month
  • Keyword research and content planning
  • On-page and technical optimisation
  • Google Business Profile and local SEO
  • Website and landing page optimisation
  • Ongoing content and copy improvements
  • Live performance dashboard
  • Reporting as often as you want it
  • Free social media guidance and support
Get started

No cost per click. Ever.

Every plan includes

✓
Direct access to me

No account manager, no junior, no hand-offs. You call me, I answer.

✓
Website and landing page management

I optimise the pages your traffic lands on, not just the campaigns sending it.

✓
Reporting on your schedule

Weekly, monthly, quarterly, whatever suits you. In plain English, not jargon.

✓
Live performance dashboards

See what your budget is doing any time you like, without having to ask me.

✓
Free social media guidance

Advice and support at no cost. Full management is priced separately on what you need.

✓
Monthly rolling, no contract

Give notice whenever you like. I keep clients on results, not on paperwork.

All prices are final. No VAT is charged.

About WAX Goodman

You are not talking to an account manager. You are talking to Max.

I have spent over 12 years in digital marketing working with businesses of all shapes and sizes. WAX Goodman exists because small and growing businesses deserve proper digital marketing without the big agency price tag or the layers of account management that come with it.

I work with pest control businesses across the UK. Whether you are based in Kent, Cornwall, or anywhere in between, the approach is the same: understand your business, target the right customers, and build a pipeline of enquiries you can rely on.

When you work with WAX, you work directly with me. No hand-offs, no passing you around a team. Just honest work and transparent results.

12+years in digital marketing
UKwide, working with businesses from Kent to Cornwall and beyond
Top 3Google Maps placements achieved for clients in their target areas
1month rolling agreement, no tie-ins
No long-term contracts
No hidden or adjustable fees
No generic, off-the-shelf strategies
Direct access to Max, always
FAQs

Common questions

Something not answered here? Get in touch and I will get straight back to you.

What does it cost? +
Google Ads management is £750 a month. SEO is £750 a month. Both together are £1,000 a month rather than £1,500, which saves you £500 every month. Everything is monthly rolling with no tie-ins, so if it is not working you give notice and walk.
Is my ad spend included in that price? +
No, and that is deliberate. Your ad spend goes straight to Google from your own account, which you own and can see into at any time. My fee covers the strategy, the campaign builds, the ad copy, the ongoing optimisation and the reporting. You always know exactly what you are paying me and exactly what you are paying Google. Nothing is marked up in between.
Why is the combined plan so much cheaper than the two separately? +
Because a lot of the work overlaps. The keyword research, the landing page optimisation and the reporting all serve both channels. Doing that work once for both is more efficient than doing it twice, so I would rather pass the saving to you than charge you twice for the same job.
What ad budget do I need on top of the fee? +
Most pest control firms I work with start somewhere between £500 and £1,500 a month in ad spend, and flex it up through wasp and rodent season. That money goes straight to Google from your own account. I will give you an honest view of what is realistic for your area before you commit to anything.
Do you specialise in pest control businesses specifically? +
I specialise in small and growing businesses, and I work with pest control companies as part of that. I understand the industry well: the high-intent search behaviour of your customers, the importance of local targeting, the seasonal nature of certain pests, and the value of commercial contracts alongside domestic call-outs. That knowledge shapes everything I build for you.
Do you work with pest control businesses outside of Kent? +
Yes. While WAX Goodman is based in Sidcup, Kent, I work with businesses across the UK. Digital marketing does not require me to be in the same location as you. If you are based anywhere in England, Scotland, or Wales and want to grow your pest control business online, I can help.
How quickly can Google Ads start generating leads? +
Google Ads campaigns for pest control can start generating enquiries within days of going live. Pest control is a high-intent search category, which means people searching are ready to book, not just researching. The first month is typically used to gather data and optimise, with performance improving from month two onwards.
Am I tied into a long-term contract? +
No. Everything is monthly rolling with no long-term tie-ins. If you want to stop, you simply give notice and are responsible for the current month. I would rather keep clients because the work is delivering than because a contract says they have to stay.
Can you help me get more commercial pest control contracts, not just domestic call-outs? +
Yes. For commercial work I target the search terms facilities managers and property teams actually use, which are different from domestic terms and usually far cheaper per click. Alongside that I build the credibility signals they check before awarding a contract: accreditations, case studies and a professional web presence. It is the same two channels, pointed at a different buyer.